1. What is the value proposition of food integrity programs to individual organisations? Des Bowler Management for Technology www.initmedia.com.au 11 th May 2011

2. What are the drivers for food integrity programs?  Regulatory compliance  Market demand  Product differentiation

3. What are the cost benefits for food integrity programs?  More market share or high price?  Commodity market?  Return on investment?

4. What are the risks for additional food integrity programs?  Who can use the product integrity program information?  Could this information be used against me if something goes wrong?  Who will get the blame?

5. What is the take home message?  Determine the cost benefit on a product and market basis.  Safe guards to protect the company.