1. M AKING THE R IGHT C HOICE

2. Paper can be the most expensive component in a publication—often 30-50% of the total cost.

3.  What size paper does the publication require?  Which paper stock is appropriate and meets the budget?  How will the paper be folded, bound, delivered?

4.  Business card—2x3.5  Index card—3x5, 4x6, 5x8  Letter—8.5x11  Legal—8.5x14  Tabloid—11x17 U.S. sizes are measured in inches; European paper is measured in metrics.

5.  Bond  Cover stock  Newsprint  Book  Coated  Glazed (glossy)  Matte  Deckle edge  Acid-free  Vellum  Safety  Linen  Bible  Parchment  Granite The publication itself and the method of printing will typically determine the paper stock needed.paper stock

6.  Another factor in selecting the correct paper stock is the paper weight  Definition: The actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; also known as ream weight (500 sheets = ream)basic size  Basic Size Example: bond paper 17x22, cover stock 20x26  If 500 sheets of bond paper at 17x22 weighs 20 pounds, the paper is described as 20# paper

7.  Paper folds can add interest to a publication and catch the reader’s attention.  It can also add to the cost of the publication.  Publications can be folded by hand or by using an automatic paper folderautomatic paper folder

8.  Accordion—a zig-zag fold with parallel folds that go in opposite directions; also known as zig-zag OR z-fold  Gate fold—folds the sides in toward the middle of a page

9.  Tri-fold—two parallel folds resulting in three panels on each side of the paper; also known as brochure fold or spiral fold  Half fold—divides the page in half; often called a booklet fold

10.  Definition: the joining of pages with either wire, glue or other means  If a multiple-page document requires binding, there are a number of choices. The most frequent choices are: saddle stitch, pun and perfect binding.  Any binding choice will increase the cost of the publication

11.  Saddle stitch —a type of binding that staples down the middle of folded pages; frequently used to assemble booklets

12.  Punch & bind--- type of binding that secures pages by using metal combs/ wires or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened

13.  Perfect binding— to bind pages together with glue to create a book; technique used on paperback books.