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2013-2014 Communications & Public Relations Report.

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Presentation on theme: "2013-2014 Communications & Public Relations Report."— Presentation transcript:

1 2013-2014 Communications & Public Relations Report

2 Communications & Public Relations Report Supporting the Strategic Plan: Building Effective Relationships Mass Communication Tools Video: Telling the District’s Story A New Hammer in the Toolbox Staff Recognition & Special Events Special Communications Ongoing Communication Programs Communications & Public Relations Report

3 Communications & Public Relations Report Supporting the District’s Strategic Plan Building effective relationships Personal communications: Always the priority

4 Communications & Public Relations Report Supporting the District’s Strategic Plan Building Effective Relationships Warm & Welcoming Schools Building level outreach (ongoing) An intentional conversation Customer service Modeling and recognizing good character

5 Communications & Public Relations Report Supporting the District’s Strategic Plan Building effective relationships IDJC – AdvanceJC – EngageJC

6 Communications & Public Relations Report Supporting the District’s Strategic Plan Building effective relationships Re-Launching Vanguard Program Community and parent leadership A deeper understanding of how the District works A more informed volunteer (service to schools and District) A future leader (work with Foundation)

7 Communications & Public Relations Report Mass Communications Move to Constant Contact Subscribers Click throughs JCPS Insider & “In Other News” Incredibly effective General broadcasts and emergency calls Building & District level users School bus riders

8 Communications & Public Relations Report Social Media

9 Communications & Public Relations Report Text Messaging & Social Media

10 Communications & Public Relations Report Video: Telling the District’s Story Tales to tell The power of video Selecting stories Sharing the stories: JCPS TV on

11 Communications & Public Relations Report A New Hammer in the Toolbox JCPS App A necessity Facts about users Development of product Getting Started

12 Communications & Public Relations Report Special Events & Staff Recognition Opening Session A Family Tradition: Employee BBQ Staff Appreciation Breakfasts: Small groups – Big payoff Teacher Appreciation Banquet & Retiring Teacher Reception

13 Communications & Public Relations Report Special Communications Communications: The Academies @ Jefferson City High School Website Brochure/Folder Print advertising Family night presentations Community outreach and information

14 Communications & Public Relations Report 175 th Anniversary of the JCPS “The First 175 Years of the Journey” coffee table book in conjunction with JCPS Foundation Speakers series Weekly reminders & fun give-aways

15 Communications & Public Relations Report Ongoing Communications Board Updates Speakers bureau Generated radio programming Media Summits Communications workshops Print advertising District brochures and reports

16 Communications & Public Relations Report Supporting the Strategic Plan: Building Effective Relationships Mass Communication Tools Video: Telling the District’s Story A New Hammer in the Toolbox Staff Recognition & Special Events Special Communications Ongoing Communication Programs Questions? Communications & Public Relations Report

17 2013-2014 Communications & Public Relations Report


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