1. 2013-2014 Communications & Public Relations Report

2. Communications & Public Relations Report Supporting the Strategic Plan: Building Effective Relationships Mass Communication Tools Video: Telling the District’s Story A New Hammer in the Toolbox Staff Recognition & Special Events Special Communications Ongoing Communication Programs Communications & Public Relations Report

3. Communications & Public Relations Report Supporting the District’s Strategic Plan Building effective relationships Personal communications: Always the priority

4. Communications & Public Relations Report Supporting the District’s Strategic Plan Building Effective Relationships Warm & Welcoming Schools Building level outreach (ongoing) An intentional conversation Customer service Modeling and recognizing good character

5. Communications & Public Relations Report Supporting the District’s Strategic Plan Building effective relationships IDJC – AdvanceJC – EngageJC

6. Communications & Public Relations Report Supporting the District’s Strategic Plan Building effective relationships Re-Launching Vanguard Program Community and parent leadership A deeper understanding of how the District works A more informed volunteer (service to schools and District) A future leader (work with Foundation)

7. Communications & Public Relations Report Mass Communications Move to Constant Contact Subscribers Click throughs JCPS Insider & “In Other News” Incredibly effective General broadcasts and emergency calls Building & District level users School bus riders

8. Communications & Public Relations Report Social Media

9. Communications & Public Relations Report Text Messaging & Social Media

10. Communications & Public Relations Report Video: Telling the District’s Story Tales to tell The power of video Selecting stories Sharing the stories: JCPS TV on

11. Communications & Public Relations Report A New Hammer in the Toolbox JCPS App A necessity Facts about users Development of product Getting Started

12. Communications & Public Relations Report Special Events & Staff Recognition Opening Session A Family Tradition: Employee BBQ Staff Appreciation Breakfasts: Small groups – Big payoff Teacher Appreciation Banquet & Retiring Teacher Reception

13. Communications & Public Relations Report Special Communications Communications: The Academies @ Jefferson City High School Website Brochure/Folder Print advertising Family night presentations Community outreach and information

14. Communications & Public Relations Report 175 th Anniversary of the JCPS “The First 175 Years of the Journey” coffee table book in conjunction with JCPS Foundation Speakers series Weekly reminders & fun give-aways

15. Communications & Public Relations Report Ongoing Communications Board Updates Speakers bureau Generated radio programming Media Summits Communications workshops Print advertising District brochures and reports

16. Communications & Public Relations Report Supporting the Strategic Plan: Building Effective Relationships Mass Communication Tools Video: Telling the District’s Story A New Hammer in the Toolbox Staff Recognition & Special Events Special Communications Ongoing Communication Programs Questions? Communications & Public Relations Report

17. 2013-2014 Communications & Public Relations Report