1. IBM Energy & Environment © 2008 IBM Corporation Energy Efficiency in the Data Centre … and beyond Peter Richardson UK Green Marketing Leader

2. IBM Energy & Environment © 2008 IBM Corporation IBM Energy and Environment Framework

3. IBM Energy & Environment © 2008 IBM Corporation IT IBM Energy and Environment Framework

4. IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy Control Operations MiddlewareDataIT Supply Chain IT Architecture and Solution Design Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure Applications IT Room

5. IBM Energy & Environment © 2008 IBM Corporation IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy IT Room - Strategy  Can green IT support the business  How can energy and environment be included in the IT Strategy effectively  How can constraints on IT be removed  Where to start – greatest opportunities Carbon Strategy Study  Report Outline: –Introduction, Background and Method –Management Summary –Assessment Feedback Energy usage Infrastructure utilisation Level of Green maturity –Green IT Guiding Principles –Green Action Plan Quick win improvement projects Project roadmap

6. IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy Control Operations MiddlewareDataIT Supply Chain IT Architecture and Solution Design Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure Applications IT Room - Operations

7. IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Operations Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure IT Room - Operations Power use 35 30 25 20 15 10 5 0 Chiller/ cooling tower Information technology LightingSwitch/ gen Uninterruptible power supply (UPS) Power distribution unit Computer room air- conditioner Humidifier Cooling systems Electrical and building systems % of total data centre electricity use Data Centre Cooling and Energy Efficiency Assessment Recommendations that can provide 15 – 40 % energy savings

8. IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Operations Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure IT Room - Operations Power use 35 30 25 20 15 10 5 0 Chiller/ cooling tower Information technology LightingSwitch/ gen Uninterruptible power supply (UPS) Power distribution unit Computer room air- conditioner Humidifier Cooling systems Electrical and building systems % of total data center electricity use Accelerator for Rationalisation – evaluation workshop Zodiac and SPACE Assessments Save up to an average of 72% in data centre operational costs

9. IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Operations Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure IT Room - Operations Servers Desktops Displays Laptops Printers Copiers Network equipment Office Home Hotel Distributed IT Energy Efficiency Assessment Savings of 20-30% of energy costs

10. IBM Energy & Environment © 2008 IBM Corporation IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Operations Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room

11. IBM Energy & Environment © 2008 IBM Corporation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room - Control  Integrate the carbon elements of the IT strategy into the overall Architecture framework  Adapt the IT Solution Design process to ensure that energy efficiency is considered in each IT project IBM Architecture consultancy services

12. IBM Energy & Environment © 2008 IBM Corporation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room - Control  How many applications ?  Duplication ?  Rationalisation ?  SOA – one, efficient application for one service Application Portfolio Assessment Reduce number of applications by 66% (15,000 to 4,700) Defects down 58% and maintenance costs down 20%

13. IBM Energy & Environment © 2008 IBM Corporation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room - Control Visibility See your business Control Manage risk & compliance Automation Build agility into Operations  Middleware selection with consideration of the carbon impact  Middleware design and deployment with consideration of the carbon impacts  Configure and tune the middleware to be energy efficient?  Prepare the infrastructure to optimise the effectiveness of the middleware Middleware assess, design and build services - for SOA, service & energy management, collaboration

14. IBM Energy & Environment © 2008 IBM Corporation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room - Control  Forecasts of continuing large increases in storage requirements resulting in increases of  energy consumption  heat output  space  management costs  backup requirements Data we use everyday Data we keep around for ever Storage Priority Assessment Consulting Engagement (SPACE) -Energy saving of 65% (£1.5m) -Space saving of 70% -Reduction in heat output of 75% Data Mobility Services

15. IBM Energy & Environment © 2008 IBM Corporation Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio Control MiddlewareDataIT Supply Chain IT Architecture and Solution Design Applications IT Room - Control  Does IT procurement include consideration of carbon impacts over the full lifecycle?  Do the IT asset management processes include consideration of carbon impacts over the full lifecycle?  Is disposal of IT hardware actioned to minimise wastage and landfill  Is capital funding an issue Global Asset Recovery Services (GARS) refurbish & reuse disassemble & recycle dispose of meeting environmental & privacy legislation

16. IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy Control Operations MiddlewareDataIT Supply Chain IT Architecture and Solution Design Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure Applications IT Room – Next Steps This is a journey – where are you on it?  Assess –baseline where you are and where you want to be –agree priorities – short term and long term  Plan  Design  Implement  Manage

17. IBM Energy & Environment © 2008 IBM Corporation IT Service and Systems Management Generating and managing the energy usage/carbon footprint of IT Controlling and influencing the energy usage/carbon footprint of IT Management and Governance of the IT Portfolio IT Strategy Directing energy usage/carbon footprint of IT - driven by business strategy Strategy Control Operations MiddlewareDataIT Supply Chain IT Architecture and Solution Design Distributed IT systems Data Centre IT Systems IT Facilities Infrastructure Applications IT Room – Summary  Lots of potential to make your IT infrastructure more efficient  IBM can help you on the journey to find the value in going green