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Project Aura. Content  History of Aura Group  The proposition  USP  Promoters and Management  Stock Market Data  Group Structure  Marketing and.

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Presentation on theme: "Project Aura. Content  History of Aura Group  The proposition  USP  Promoters and Management  Stock Market Data  Group Structure  Marketing and."— Presentation transcript:

1 Project Aura

2 Content  History of Aura Group  The proposition  USP  Promoters and Management  Stock Market Data  Group Structure  Marketing and Competition  Financial Summary

3 History of Aura Group  Established 1967 to run hotels in Sri Lanka  Acquired 2 hotels in Kandy with about 150 rooms  Runs 13 guest houses and restaurants across Sri Lanka with 112 rooms  Runs 3 boutique hotels in different locations  Proposes to build 2 hotels in Maldives with 225 rooms. The islands have been leased.

4 The Proposition  To raise USD33mn by offering 35% of the shareholding to part finance construction of Maldives hotels and refurbish existing hotels.

5 USP  Has locations across most of the tourist map of Sri Lanka  The group is one of the most reputed operators in the tourism sector

6 Promoters and Management  The promoters are one of the oldest and very reputed business families in Sri Lanka  Has one of the strongest hotel management teams in Sri Lanka  The group has won several international awards for its hotels

7 Stock Market Data  Market Cap (07/2014) USD25mn  Book Value (03/2014) USD56mn  Share price (22/07/2014) LKR19  52 week high/low: LKR20/LKR14  Total number of shares: 171mn

8 Group Structure Holding Company 2 Hotels in Kandy 14 Rest Houses and Restaurants 3 Boutique Hotels Project Aura 70.44% 76.54% 100% Colombo Hotel

9 Marketing and Competition  The group has tie-ups with international tour operators and with refurbishment of the Colombo and Kandy hotels expects substantial growth in occupancy rates.  There is a growing inflow of Chinese tourists to Maldives and occupancy rates for their Maldives hotels is expected to be high.  17% yoy increase in tourist arrivals to Sri Lanka with a revenue CAGR of 10% for last 2 years.  90% occupancy achieved in Maldives hotels over the past years.

10 Financial Summary USD mn201220132014E2015E2016E Total Equity515662115120 Total Assets637578181183 Retained Earnings3842444752 Borrowings10795451 Revenue7.18.39.514.118.9 Gross Profit4.85.87.110.614.1

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