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Banking Technology: Is it enough to eliminate brick and mortar banks? Presented by: Neesha Mehta May 17, 2006
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Slow decline of Brick and Mortar Banks December 2002: 9,354 December 2003: 9,181 December 2004: 8,976 December 2005: 8,832 (FDIC, 2006)
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Situation Start-up bank: Stonebridge Bank– opened Feb 17, 2006 8 full time employees One location in downtown Minneapolis Service oriented bank Where do we invest our capital? New bank branches Face to Face service Innovative technology Independent banking capabilities
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Literature Review ServiceCost Online banking$.01 ATM$.27 Face to Face Transaction$1.07 “The Internet functions as a cost-curbing device that brings savings directly into the hands of the Consumers” (Bielski, 2004) (Dandapani, 2004)
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Potential Barriers for Customers Awareness that online banking technology services exist Accessibility to technology Security concerns Adaptability
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Research Question Does banking technology eliminate the need for brick and mortar banking structures?
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Methodology 100 paper surveys mailed to random sample from St. Paul Radiology employees 16 questions Opportunity to add comments
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Results 46% response rate
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Where do you bank?
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How many banking services do you use? 11% use 1 service 33% use 2 or more 51% use 3 or more 4% use 4 or more
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How often do you use each online banking service? Online Banking Service 2-3 times each week Once a week Twice a month Once a month View/Reconcile30%28%17%5% Bill Payment11%17%19% Transfers019% 28% Apply for Loans0003% Direct Deposit3%11%64%3%
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Ages of respondents & services they use Service21-3031-4041-5051-60 Online73%100%86%43% ATM91%85%86%71% Branch Visit55%62%93%100% Phone Bank18%0%7%14%
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Respondents thoughts on online banking 72% say it’s convenient 86% feel online banking is reliable 75% are confident with online banking 91% feel that online banking is easy
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Why don’t you bank online?
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What factors would motivate you to bank online?
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Research Question Does banking technology eliminate the need for brick and mortar banking structures? NO
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Summary of Research Brick and mortar banks will not be eliminated 76% of respondents still visit a bank 89% of respondents have security concerns 100% of Baby Boomers visit a bank branch
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Recommendations Educate consumers on online banking benefits Educate on security precautions Assist in the set-up of online banking Increase marketing efforts
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Questions?
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