1. Logistics Adventures in Operations Research Intermodal Asset Management

2. Railcar Supply and Distribution Repositioning Rail controlled domestic containers Domestic Chassis forecasting and UtilizationTrain and Terminal Capacity Management Intermodal Applications For Analytics Sense of urgency

3. Burning Platform Legacy Systems –Multiple systems –No visibility to inventory –Systems don’t “Talk” to each other –No Analytic Capabilities Forecasts Storage Entitlement Growth –Increased Volumes –Additional Terminals In today’s competitive environment, manual asset management is a recipe for failure Mainframe Excel Spreadsheets Email Network Optimization Workstation NOW YES Yard Enterprise System Umler BOBJ VoIP

4. Intermodal Railcar Management (IRM) Operations Research Regional/ Terminal Managers Asset Managers Customer Service Network Operations Form a Coalition Create a guiding coalition Roles Develop sound modeling and data usage. Provide leadership platform Improve railcar delivery, build capacity and catalog best practice. Communicate goals and actions. Responsibilities Develop policies for car management, forecasting, data analysis, report generation and integrated solutions Gather feedback on policy and procedures to fill gaps or correct unclear policy The knowledge of 10

5. Vision: Single platform providing complete asset management through visibility, reporting and analysis, forecasting and optimization. Create a Vision and Strategy Develop a Vision and Strategy Strategy Integrate all data sources Make the invisible visible Develop User Tailored, Operationally focused reports and dashboards. Enterprise Data Warehouse. Make it the “tool of choice”

6. Communicate the change vision Communicate the Vision Leverage Key Leaders – Get Their Buy In –Provide training to key users (early adoption is critical) –Reinforce capabilities with each update Establish a Team –Emissaries to win the hearts and minds –Intermodal Rail Car Management Team (ICMT) –Specific goals – Tie to use of the tool (bad order, dwell) –Personal Contact with “Resistors” –Ambassadors for Change (Management Trainees)

7. Generate Short Term Wins Eliminate Excess Inventory - Reduce Foreign Car Supply Improve Supply Positioning / Service – Reduce LOGS Reduce Out of Service (OOS) Time – Bad Order (B/O) Awaiting Maintenance Reduce Unproductive Time (DWELL) Execute Initial Capabilities to Build Confidence

8. Focus efforts on achievable results Switching = critical vulnerability Switch where we can, mitigate where we can People – Focus brainpower on the problem Process – Clearly communicate actions and desired results Technology – Leverage current and future tools to provide business intelligence Build on Success

9. Informed and Empowered Management Team Networked Decision Making Collaborative Execution PM – mutual accountability – Butterfly Effect Training – Terminal Operations focused Master the Team work Change our Culture Consolidate gains and lead more change

10. Questions?