1. A Chinese Entrepreneur Shi Yuzhu Presenter: Zhang Nan(Ann) ESL-156 Comparative Culture Studies Instructor: Professor Lyra Riabov

2. Outline  Introduction  Initial Enterprise  His Failure  Succeed Again  Conclusion  References

3. Introduction  Born in Huaiyuan of Anhui Province in 1962  Graduated from Mathematics Department of Zhejiang University in 1984  got software master degree from Shenzhen University in 1989  Succeeded—Failed—Succeed Again Shi yuzhu

4. Initial Enterprise  In 1989, invent Chinese operation software “Giant Han Card”, 4 months, 1 million RMB  In 1991, set up Giant Company, Chinese laptop; Chinese hand-writing computer  In 1993, 360 million RMB profit  The second largest private hi-tech enterprise

5. Initial Enterprise  In 1994, healthcare production “Naohuangjin”  In 1995, 12 kinds of healthcare productions, 100 million RMB advertisement  “Forbes” as the rich section 8th Naohuangjin

6. His Failure  In 1992, designed Giant Building of 38-storey, changed from 38 to 70-storey, the highest in China  In 1994, the building was started, finished in 3 years  Need over 1 billion RMB, collect 100 million RMB without bank loan  In 1996-1997, fell into financial crisis because of the building  The first negative in China, Giant company existed in name only

7. Succeed Again  In 1999, set up science and technology company, “Naobaijin”  “Gifts to send Naobaijin”  In 2001, repaid 100 million owed to the buyer of Giant Building  In 2004, sold production technology, assembly line and brand by 1.2 billion RMB Naobaijin

8. Succeed Again  In 2004, set up “Zheng Tu Network, started online game, over 1 million users  ”ZT Online PTP, Giant Online and King of Kings III  In 2007, Giant Interactive Group Inc. launch stock in NYSE, GAGiant Interactive Group Inc. ZT King of Kings III Giant Online

9. Conclusion  A famous failure in China  Advertisement is important  “I do not have contempt for the rules, just create rules”

10. References  http://hxtc.china.cn/news/txt/2007-10/15/content_9058186.htm http://hxtc.china.cn/news/txt/2007-10/15/content_9058186.htm  http://www.cognet.cn/shiyuzhu's%20Column/shiyuzhu_jianli_e ng.html http://www.cognet.cn/shiyuzhu's%20Column/shiyuzhu_jianli_e ng.html  http://chinaentrepreneur.blogspot.com/2007/11/reduction-shi- yuzhu-i-have-no-chance-of.html http://chinaentrepreneur.blogspot.com/2007/11/reduction-shi- yuzhu-i-have-no-chance-of.html  http://www.itzhe.cn/news/20080324/117034_2.html http://www.itzhe.cn/news/20080324/117034_2.html  Giant Interactive Group Inc. Giant Interactive Group Inc.