1. How to Succeed on PSN Exciting Stunts with Joe Danger

2. 2 Hello Who? Four friends Young Start-up Joe Danger on PSN Bedroom Developer and Publisher

4. 4 Advice First Game New IP Digital Download

5. Numbers! Numbers and Graphs Follow Reference MetaCritic + Gamasutra Every PSN/XBLA Game Released iOS stats Confirmed Sales Figures May Contain Lies

6. 6 Statistics 30% of presenters who don’t use Statistics are liars

7. 7 Statistics Only 15% of Statistics in presentations are lies

8. 8 Avoid Number One! Avoid: PUBLISHERS!

9. 9 Fact! Small Studios are making the more money and better games on Digital download than large publishers

10. 10 Joe Danger Release June 8 th 2010 113 Titles on PSN Only 3 self published Titles 2011 – 30+ self published titles

11. 11 XBLA Sales

12. 12 Publisher New IP

13. 13 Ten Defining Titles Title%Developer Braid93Number None Flower87That Game Company Splosion Man84Twisted Pixel Geometry Wars86Bizarre PixelJunk Shooter87Q Trials86RedLynx N+83Metanet Shadow Complex88Chair The Maw75Twisted Pixel Castle Crashers82The Behemoth 11….Joe Danger ?87Hello Games

14. 14 Self-Published Metacritic

15. 15 Publisher Metacritic

16. 16 Are Publishers Stupid? Publishers not spotting good titles Development Interference Developers losing ownership Low previous sales means low budgets Publishers overwhelming tiny studios XBLA/PSN are the poor ginger step- children

17. 17 Except on iPhone 43 of Top 50 are published EA = 20 million iOS users 20k units = #1 in US US #1 is 40x sales multiplier

18. 18 Avoid Number Two! Avoid: IPHONE!

19. 19 Get Rich Quick iPhone is the best and worst thing to happen to videogames since Flash

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22. 22 Statistics? Never have so many bad games been played by so many for so little time

23. 23 Statistics? The Average iPhone game costs $30,000+ to make and nets around $2,000

24. 24 Average Revenue

25. 25 Average Platform Revenue

26. 26 Average Platform Revenue

27. 27 All Time iPhone Most Paid Games Angry Birds Doodle Jump Pocket God Flight Control Bejeweled 2 + Blitz Traffic Rush

28. 28 All Time iPhone Most Paid Apps Angry Birds Doodle Jump Pocket God JOE DANGER Flight Control (3.84 million downloads) Bejeweled 2 + Blitz Traffic Rush

29. 29 Statistics Apple has made $50+ million in developer registrations alone

30. 30 The Irony! Hello Games is making an iPhone game – it’s awesome

31. 31 Avoid Number Three! Avoid: GOING BROKE!

32. 32 Publisher Costs Developer Man-Month External Producer Marketing In-House QA Middle Management

33. 33 Hello Games Costs (Beans + Toast) x 4 People x 365 x 1.5 years

34. 34 Hello Games Costs (Beans + Toast) x 4 People x 365 x 2 x as long as you think it’ll take

35. 35 Hello Games Went Broke

36. 36 Avoid Number Five! Avoid: SHYNESS!

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40. 40 Hello Games is Hiring sean@hellogames.co.uk twitter.com/hellogames www.hellogames.org

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