1. Secretary of Veterans Affairs Robert A. McDonald Values-Based Leadership 4 th Annual Veterans Small Business Engagement Department of Veterans Affairs

2. Beliefs Experiences Culture Education Family Organization Memberships It is important for each individual, each organization, to get in touch with their education, experiences, culture, family heritage, and organizational memberships to develop their own set of beliefs. Department of Veterans Affairs

3. 1 Living a life driven by purpose is more meaningful and rewarding than meandering through life without direction. Department of Veterans Affairs

4. Life of Purpose: Improving Lives Department of Veterans Affairs

5. P&G’s Purpose We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. Department of Veterans Affairs

6. VA’s Mission Lincoln’s Charge, 1865 ~ “To care for him who shall have borne the battle, and for his widow and his orphan.” Today ~ Today ~ “To care for those who shall have borne the battle, and for their families and their survivors.”... the best, most inspiring mission and the greatest clients of any healthcare system in the world. Department of Veterans Affairs

7. Values P&G Integrity Leadership Ownership Passion for Winning Trust VA Integrity Commitment Advocacy Respect Excellence Department of Veterans Affairs

8. 2 Institutions must do well to do good and must do good to do well. Positive and Virtuous Cycle Department of Veterans Affairs

9. Purpose and Values Must Be Pervasive Department of Veterans Affairs

10. To make people’s lives better.... Videos Department of Veterans Affairs

11. 3 Everyone wants to succeed, and success is contagious. Department of Veterans Affairs

12. 4 Putting people in the right jobs is one of the most important jobs of the leader. Department of Veterans Affairs

13. 5 Character is the most important trait of a leader. Put the needs of the organization above your own. Take personal responsibility for organization results. Department of Veterans Affairs

14. “Choose the harder right instead of the easier wrong” From West Point Cadet Prayer Department of Veterans Affairs

15. 6 Diverse groups of people are more innovative than homogeneous groups. Department of Veterans Affairs

16. Diversity Sparks Ideas and Innovation “Things almost never turn out as expected...” “Change almost always comes as a surprise because things don’t happen in straight lines. Connections are made by accident.” James Burke, Science Historian and Author/Producer of Connections Department of Veterans Affairs

17. The Golden Rule Treat others as you would want to be treated The Platinum Rule Treat others as they want to be treated Department of Veterans Affairs

18. 7 Ineffective strategies, systems, and culture are bigger barriers to achievement than the talents of people. Department of Veterans Affairs

19. High Performance Organization Model High Performance Organization Sound Strategies Robust Systems High- Performing Culture Passionate Leadership Technical Competence Purpose, Values & Principles Department of Veterans Affairs

20. 8 There will be some people in the organization who will not make it on the journey. Department of Veterans Affairs

21. 9 Organizations must renew themselves Recruiting and training are top priorities. What differentiates those who succeed from those who don't? Department of Veterans Affairs

22. Leading Change P&G in 1980P&G Today Annual Sales$10 Billion$84.2 Billion % Sales Outside U.S.32%64% Billion-Dollar Brands025 Employees61,200~121,000 Split-Adjusted Stock Price $2.32~$90.00 Department of Veterans Affairs

23. VA’s first 25 years as a Department 19882014 Veteran Population 27 million22 million % Female Veterans 4.4%10% Points of Care* 3791,750 Employees 245,000340,000 Budget (2014 dollars) $57 billion$154 billion Department of Veterans Affairs * Includes hospitals, clinics, nursing homes, domiciliary care units, and Vet Centers.

24. MyVA Chief Customer Service Officer reporting to SECVA Single regional framework National network of Community Veteran Advisory Councils Shared services model for internal business processes Department of Veterans Affairs

25. Connecting Veterans to Economic Opportunity $3.9 billion to VOSBs in FY 2014 ( 20% of total procurement spend ) Here in Atlanta —  350 VA program managers, contracting officers, and senior executives  29 other Federal agencies  96 major corporations  Great learning opportunities Department of Veterans Affairs

26. Affordable Care Act (ACA)  Doesn’t affect VA health benefits.  Veterans without health coverage should use the marketplace at healthcare.gov.  For more information, google “VA,” “ACA,” and “FAQ.” Department of Veterans Affairs