1. AFAMs and Civil Air Patrol PIOs August 2012

2. CAP Mission Summary CAP Mission Summary Training and Qualification Changes Training and Qualification Changes Press Release Issues Press Release Issues Overview

3. FY05 “A”, “B” & “C” Mission Comparison CAP flew 108,248 Hours in FY05 CAP flew 108,248 Hours in FY05 44,979 on “A” Missions 44,979 on “A” Missions 8,719 on “B” Missions 8,719 on “B” Missions 54,550 on “C” Missions 54,550 on “C” Missions Note: “A” Missions includes Liaison Flying CAP Missions Are Changing

4. FY12 “A”, “B” & “C” Mission Comparison As of July CAP has flown 75,877 Hours so far in FY12 CAP has flown 75,877 Hours so far in FY12 48,313 on “A” Missions 48,313 on “A” Missions 7,606 on “B” Missions 7,606 on “B” Missions 19,957 on “C” Missions 19,957 on “C” Missions Note: “A” Missions includes Liaison Flying We’re Supporting More AFAMs

5. Trained and experienced PIOs are often not available for major missions Trained and experienced PIOs are often not available for major missions Missed Opportunities Missed Opportunities Internal and external marketing has to happen at all levels of the organization Internal and external marketing has to happen at all levels of the organization CAP PIOs must meet the same standards as customer agencies and know our place CAP PIOs must meet the same standards as customer agencies and know our place The Problems

6. Current PIO Requirements C-3000 – Demonstrate the ability to prepare C-3000 – Demonstrate the ability to prepare an initial and follow-up news release an initial and follow-up news release C-3001 – Demonstrate the ability to maintain C-3001 – Demonstrate the ability to maintain a complete media contact list C-3002 – Demonstrate the ability to coordinate news media visits to mission sites C-3002 – Demonstrate the ability to coordinate news media visits to mission sites P-0101 – Demonstrate the ability to keep a log P-0101 – Demonstrate the ability to keep a log L-0001 – Basic communications procedures for ES Operations L-0001 – Basic communications procedures for ES Operations Complete Basic Communications User Training (BCUT) Complete Basic Communications User Training (BCUT) Take CAPT 117 – ES Continuing Education exam Take CAPT 117 – ES Continuing Education exam Complete NIMS training - IS 100, 200, 700 and 800 and ICS 300 Courses Complete NIMS training - IS 100, 200, 700 and 800 and ICS 300 Courses Complete two missions as a supervised trainee Complete two missions as a supervised trainee

7. The Future Two levels of training based on the National Incident Management System (NIMS) requirements from the Department of Homeland Security (DHS) Two levels of training based on the National Incident Management System (NIMS) requirements from the Department of Homeland Security (DHS) There will basically be two levels of PIOs There will basically be two levels of PIOs Current PIOs will have 3 years to work to qualify to the new Level 2 standards Current PIOs will have 3 years to work to qualify to the new Level 2 standards

8. Level 2 PIO Level 2 PIO Requirements (In addition to the current): Level 2 PIO Requirements (In addition to the current): Demonstrate additional proficiency in writing, photography, and presentation preparation – all needs for a good release Demonstrate additional proficiency in writing, photography, and presentation preparation – all needs for a good release Demonstrate ability to prepare for and conduct a press conference Demonstrate ability to prepare for and conduct a press conference Complete IS-29 (PIO Awareness), IS-42 (Social Media in Emergency Management) and IS-702.a (NIMS Public Information Systems) Complete IS-29 (PIO Awareness), IS-42 (Social Media in Emergency Management) and IS-702.a (NIMS Public Information Systems) Complete FEMA G-290 (Basic PIO Training) or a CAP equivalent as determined by NHQ Complete FEMA G-290 (Basic PIO Training) or a CAP equivalent as determined by NHQ Complete 2 missions as a level 2 supervised trainee Complete 2 missions as a level 2 supervised trainee Recommend personnel complete G-291 Recommend personnel complete G-291 Current PIOs that meet these requirements can be qualified immediately by their wing commander or designee. Current PIOs that meet these requirements can be qualified immediately by their wing commander or designee.

9. Level 1 PIO Level 1 Requirements: Level 1 Requirements: Complete ICS 400 Complete ICS 400 FEMA’s G-291 (Joint Information System/Joint Information Center Planning) or equivalent CAP PIO Courses as determined by NHQ FEMA’s G-291 (Joint Information System/Joint Information Center Planning) or equivalent CAP PIO Courses as determined by NHQ 2 missions as a Level 1 Supervised Trainee 2 missions as a Level 1 Supervised Trainee Recommend that personnel complete E-388 (Advanced PIO Course) or CAP equivalent Recommend that personnel complete E-388 (Advanced PIO Course) or CAP equivalent Current PIOs that meet these requirements can be qualified immediately by their region commander or designee. Current PIOs that meet these requirements can be qualified immediately by their region commander or designee.

10. Press Releases Air Force always has coordination and approval right on AFAMs Air Force always has coordination and approval right on AFAMs Typical AFAMs (SAR, DR, Intercept, etc.) this approval comes from the Air Component Commander’s PA Typical AFAMs (SAR, DR, Intercept, etc.) this approval comes from the Air Component Commander’s PA AFRCC coordinates SAR direct unless we push high profile request AFRCC coordinates SAR direct unless we push high profile request Otherwise they should run through the NOC to 1 st, 11 th, or 13 th Air Force for approval, with assistance from NHQ/PA especially on high profile missions Otherwise they should run through the NOC to 1 st, 11 th, or 13 th Air Force for approval, with assistance from NHQ/PA especially on high profile missions Other AFAMs (Cadet Orientation Flights, Training) are approved by CAP-USAF with Air University Coordination – run them through the NOC & NHQ/PA – this is normally a courtesy copy unless it is a hot topic Other AFAMs (Cadet Orientation Flights, Training) are approved by CAP-USAF with Air University Coordination – run them through the NOC & NHQ/PA – this is normally a courtesy copy unless it is a hot topic

11. Press Releases Corporate Missions are local approval (Wing), but assistance is available from the NOC and NHQ/PA Corporate Missions are local approval (Wing), but assistance is available from the NOC and NHQ/PA Highly encourage local releases for high profile events or activities to be coordinated with the NOC and NHQ/PA Highly encourage local releases for high profile events or activities to be coordinated with the NOC and NHQ/PA Local customers should be included in your coordination process to avoid backlash Local customers should be included in your coordination process to avoid backlash If all else fails, call and ask for help! If all else fails, call and ask for help! The NOC duty officer is available 24/7/365 The NOC duty officer is available 24/7/365 888-211-1812 ext 300 888-211-1812 ext 300 NHQ/PA is available during duty hours and after hours, and the NOC has never had trouble reaching them either NHQ/PA is available during duty hours and after hours, and the NOC has never had trouble reaching them either

12. Hiccups Imagery vs. Publicity Photos Imagery vs. Publicity Photos Disaster imagery (damage photos) taken for a customer is generally considered their property unless they have given approval for CAP to use the imagery otherwise Disaster imagery (damage photos) taken for a customer is generally considered their property unless they have given approval for CAP to use the imagery otherwise Suggest you work with customers to include that in the initial request or authorization Suggest you work with customers to include that in the initial request or authorization CAP does not intend or plan to be in the imagery retention business – too many oversight issues CAP does not intend or plan to be in the imagery retention business – too many oversight issues Members can’t just keep pictures for themselves Members can’t just keep pictures for themselves If you use your own camera to take imagery, you need prior approval, and must plan to turn over all imagery If you use your own camera to take imagery, you need prior approval, and must plan to turn over all imagery Posting to social media without approval is even worse! Posting to social media without approval is even worse!

13. Hiccups Publicity photos are generally acceptable, but can also require prior approval Publicity photos are generally acceptable, but can also require prior approval CAP Members have a release on file with their membership application, but should be coordinated with either way CAP Members have a release on file with their membership application, but should be coordinated with either way Non-CAP members need to be identified, and approval to use the photo received – email is acceptable Non-CAP members need to be identified, and approval to use the photo received – email is acceptable Approval of the people in the photo may not be enough; sometimes the background of the photo is more important, and sensitive, than who is in it. Approval of the people in the photo may not be enough; sometimes the background of the photo is more important, and sensitive, than who is in it. It’s best to get photos documented early, and approval run with releases, rather than as an after thought It’s best to get photos documented early, and approval run with releases, rather than as an after thought Even staged photos or imagery requires coordination Even staged photos or imagery requires coordination

14. Hiccups Information is perishable Information is perishable A good photo may not be usable if we can’t get approval to use it because nobody documented who was in it A good photo may not be usable if we can’t get approval to use it because nobody documented who was in it In order to build good releases we need newsworthy details and quotes from the scene – after the incident is over it is often too late to get it In order to build good releases we need newsworthy details and quotes from the scene – after the incident is over it is often too late to get it Timeliness is a concern for all of us – the more lead time and prep we have, the better off we are Timeliness is a concern for all of us – the more lead time and prep we have, the better off we are Media flights are possible, but must be vetted to be sure it makes sense and we control what we can Media flights are possible, but must be vetted to be sure it makes sense and we control what we can Make sure we know when the press is riding on board Make sure we know when the press is riding on board

15. Hiccups Some missions require a zero public release policy, or a very controlled release for good reasons: Some missions require a zero public release policy, or a very controlled release for good reasons: Safety of law enforcement officials for current or ongoing missions Safety of law enforcement officials for current or ongoing missions Strategy or exposure of military resources or capabilities Strategy or exposure of military resources or capabilities Sometimes we can get publicity much later, but still may not want it or need it Sometimes we can get publicity much later, but still may not want it or need it Threats are sometimes made to military units just because of their mission, and we don’t need to have CAP associated with that Threats are sometimes made to military units just because of their mission, and we don’t need to have CAP associated with that There is often little to no interest for old mission info There is often little to no interest for old mission info

16. Thank you for your dedicated service to your communities, state and our nation!