1. Rhetoric

2. What is Rhetoric? Rhetoric: 1) The art of persuasion through written, verbal or visual means

3. What is Rhetoric? Rhetoric: The goal of persuasion is to change others’ point of view or to move others to take action.

4. Who is Aristotle? Aristotle is the most notable product of the educational program devised by Plato. He was Plato’s student. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and ethics to physics, biology, psychology, politics, and (including) rhetoric.

5. Tools of Rhetoric: Aristotle thought that every argument should have three main points.

6. Tools of Rhetoric: Aristotle, the famous philosopher, thought that every argument should have three main points. The Rhetorical Triangle

7. Ethos: Ethos: (Front of Flap) (The writers credibility)

8. Symbol for Ethos Ethos = Hand

9. Ethos: Definition: an appeal to a speaker’s character, credibility, or authority about the subject matter. In order to convince people to agree with you, you need to establish that you are worth listening to. If your audience thinks you are trustworthy, knowledgeable, likeable and respectable, they tend to believe you.

10. Ethos: One of the easiest ways to understand Appeals to Ethos is to think of celebrities and sports heroes endorsing products Cosmetic companies choose beautiful models to promote their beauty products, but do you think they actually wear them?

11. Ethos: Also appeals to the character of the audience ETHICS

12. Ethos: Deals with the appeal to a characters sense of right and wrong sense of justice and fair play sense of what’s good for the universe

13. Forced Labor “The reasons for legal intervention in favor of children apply no less strongly to the case of those unfortunate slaves…animals” In the 1800s, children were forced to work as tailors and in factories and mines. In the profit-driven world of factory farming, the welfare of chickens is a low priority. To provide a cheap consumer product, hens spend their entire lives in wire cages with as many as seven other birds. These "battery cages" are stacked one on top of another. Stress and extremely crowded conditions cause the hens to peck at one another, so farmers cut off a portion of their beaks with a hot blade. Ethos:

14. Save Marine Life Our oceans cover more than two thirds of the planet. They sustain a breathtaking array of marine life. Yet they are struggling to survive their greatest threat – human impact. Wherever they operate, industrial fishing fleets exceed the ocean’s ecological limits. They unravel the intricate web of marine biodiversity that makes the oceans vital to the earth's life support system. Ethos:

15. Logos: Logos: (Front of Flap) (Logical Reasoning)

16. Symbol for Logos Logos = Head

17. Logos: Logos is an appeal to logic. Citing authorities and showing that your argument is well-researched to give an argument credibility.

18. Logos: Appeal to Logic Convincing someone that you are reasonable and logical. Supporting how your way is the best way with facts, evidence and statistics. Speak to readers’ common sense.

19. Logos: Persuasive arguments that speak to readers’ common sense and logic. Things like Facts Statistics Expert opinions Surveys Polls If, then… statements Definitions of terms Explanation of ideas Cause and effect

20. Logos: (Examples) A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy. A recent study found that students who watch violent TV tend to be more aggressive towards others. One glass of Florida orange juice contains 75% of your daily Vitamin C needs.

21. Pathos: Pathos:(Front of Flap) (The audience’s emotions)

22. Symbol for Pathos: Pathos = Heart

23. Pathos: Appeal to Emotions An appeal to the emotions

24. Pathos: Appeal to Emotions An audience is more likely to agree with your positions if you can inspire an emotional connection with them – get them to feel what you feel

25. Pathos: Examples of Emotions Angry Sympathetic Empowered Patriotic Scared

26. Pathos What emotions do you have with these images?

27. Pathos What emotions do you have with these images?

28. Pathos What emotions do you have with these images?

29. Pathos What emotions do you have with these images?

30. Pathos What emotions do you have with these images?

31. Overlapping: Pathos, logos, and ethos are not always separate Often these appeals overlap one another. "Nine out of ten dentists choose Crest." This suggests that the dentists are credible experts (ethos), and also includes a statistic (logos).