1. Talk Radio National Public Radio (NPR)

2. Talk Radio Features Talk and music are fundamental codes Interpellators speak for the listeners or act as heroes of the stories Listeners want to hear stories that celebrate “us” (listeners who are of the same mind as the station, program or interpellator)

3. NPR History Incorporated Feb. 26, 1970 to provide national news programming 300 news staff from US and abroad Mission—to present fact based, independent journalism that examines and airs diverse perspectives Programming News Talk Music Entertainment shows (All Things Considered and Morning Edition) Digital formats (NPR.org, podcasts and NPR Mobile)

4. Sample Narrative NPR Talk Show “Can I Just Tell You” Keep Your Hands Off My Hair

5. Narrative influenced by dialogue NPR establishes and re-enforces brand through “the talk” STORY—underdog Triumph of the oppressed, victimzed and/or marginalized “Other” Underdog stories are the brand for the station THOUGHT—I (“Other”) deserve respect... back off!

6. Hendrix for Kids James Marshall "Jimi" Hendrix was an American musician, singer and songwriter. Despite a limited mainstream exposure of four years, he is widely considered one of the most influential electric guitarists. Hey Joe

7. Intended Narrative Narrative influenced by song Listen to the music--what does it make you think of? STORY—underdog Triumph of the oppressed, victimized and/or marginalized “Other” THOUGHT—I (“Other”) deserve respect cuz I’m just like you.

8. Unintended Narrative Narrative influenced by character “Dead artists are better” trope "It's funny how most people love the dead. Once you're dead, you're made for life." (Jimi Hendrix) STORY—underdog Triumph of the oppressed, victimized and/or marginalized “Other” THOUGHT—You too can become another sad, dead celebrity

9. Just for Fun Barack Sings Can't Touch This