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Published byEugene Stone Modified over 9 years ago
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NIKE PRODUCT MANAGER ARJEN SCHOLTS
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BRING INNOVATION & INSPIRATION TO EVERY ATHLETE* *IF YOU HAVE A BODY *YOU ARE AN ATHLETE
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“ALWAYS LISTEN TO THE VOICE OF THE ATHLETE.” – PHIL KNIGHT
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MORE SPORTS THAN EVER BEFORE
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28 FEDERATIONS 32 SPORTS 40 COUNTRIES
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FROM THE TRADITIONAL TO THE NEW
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MORE INNOVATION THAN EVER BEFORE
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STRONGER LIGHTER FASTER FURTHER
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CONSIDERED DESIGN
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CREATIVE DIRECTION SUPERHERO SUPER HUMAN
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LOOK OF 08 ESTONIA
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NIKE APPAREL INNOVATION
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LIGHTER FASTER COOLER
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“MAKE IT LIGHTER.” – BILL BOWERMAN
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PROJECT SWIFT MAXIMIZE ATHLETE VELOCITY
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PRINCIPLE #1 Drag reduction Zoned aerodynamics Seam placement PRINCIPLE #2 Zoned ventilation PRINCIPLE #3 Frictional drag System of dress
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DIFFERENT SPORTS DIFFERENT NEEDS
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1,007 HOURS OF WIND TUNNEL TESTING 76 OLYMPIC MEDALS 34 OLYMPIC GOLD MEDALS 25 WORLD RECORDS BROKEN 11 TOUR DE FRANCE STAGE VICTORIES
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TRACK & FIELD SWIFT APPAREL
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SYSTEM OF DRESS SLEEVES REDUCE DRAG BY 19% SOCKS REDUCE DRAG BY 12.5% ZONED AERODYNAMIC – TEXTURED FABRICS ICONIC RACERBACK ZONED COOLING
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20% LIGHTER ZONED COOLING FLATFRONT WAISTBAND STRATEGIC SEAM PLACEMENT ICONIC RACERBACK NO-SEW NECK & ARMHOLE
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FASTEST SWIFT 7% DRAG REDUCTION.02 SECONDS FASTER IN THE 100M
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ROWING SWIFT APPAREL
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SWIFT PHILOSOPHY FOR MAXIMUM AERODYNAMICS
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STRATEGIC SEAM PLACEMENT ALL SEAMS PLACED FORWARD TO REDUCE DRAG
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ZONED AERODYNAMICS FAST & LIGHTWEIGTH CONSIDERED DRI-FIT FABRICATION
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FIT ENGINEERD FOR SPECIFIC MOTION EXCESS FABRIC REMOVED TO REDUCE WEIGHT
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BEACH VOLLEY BALL APPAREL
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MOISTURE MANAGEMENT THROUGH DRI-FIT PERFORMANCE FABRICATION
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ZONED VENTILATION BODY MAPPING & LASER CUT HOLES
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LIGHTWEIGTH MATERIALS & CONSTRUCTION PRODUCT IS 22% LIGHTER
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DESIGNED FOR MOVEMENT SEAM PLACEMENT FIT & PANELLING
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DELEGATION PACKAGE APPAREL
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EOC MEDAL STAND, TRAINING & TRAVEL
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‘CLASSIC’ HERITAGE STYLING MEETS MODERN TECHNOLOGY
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LIGHTWEIGTH PERFORMANCE MATERIAL BREATHABILTY & WATERPROOF
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BONDED ZIPPERS & NO-SEW SEAMS STREAMLINE FIT AND INCREASE COMFORT
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NIKE FOOTWEAR INNOVATION
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INDUSTRY DEFINING FOOTWEAR TECHNOLOGIES
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SIMPLIFY THE SPORT & SOLVE THE PROBLEM
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HISTORY OF AIR
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LUNAR FOAM
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ENGINEERED GEOMETRY
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NIKE LUNAR APOLLO
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NIKE ZOOM VICTORY TRACK SPIKE ULTRA-LIGHTWEIGHT STRONG
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EVERY MILLIMETER COUNTS
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