1. Building Communities in Second Life: Are you ready to MUVE in? Jill Hurst-Wahl Hurst Associates, Ltd. Oct. 30, 2007

2. Hurst Associates, Ltd. www.eNetworking101.com/ppt/jhw_d202.ppt

3. Hurst Associates, Ltd. Web-Native Phenomenon Text-based  3-D virtual worlds –Impact of new hardware # of virtual worlds –TechCrunchTechCrunch –Virtual Worlds ReviewVirtual Worlds Review You + Community = Fun

4. Hurst Associates, Ltd. Is In-World Enough?

5. Hurst Associates, Ltd. Guiding Principles for Online Communities Software that promotes good discussion. People who are willing to discuss and share information. Discussions that can be of any length and that can easily include pointers to additional information. Conversations can be kept for future reference, if necessary.

6. Hurst Associates, Ltd. The ability for the community to set its own rules. A place where the memory of the group can be stored (institutional memory). The ability to promote – and ensure – safety, privacy and confidentiality. The capacity to handle crises by the community pulling together to help.

7. Hurst Associates, Ltd. Result: Distributed Communities Can’t rely solely on a MUVE –Limited communication options Need other tools –Email & discussion lists –Social networking sites (e.g., Ning) –Blogs, wikis, photo-sharing, etc.

8. Hurst Associates, Ltd. Libraries Communities Understand MUVEs –Read, explore Help staff & users make informed decisions about MUVEs –Informed, unbiased opinions Understand & support role-playing aspects

9. Hurst Associates, Ltd. Trends Take clues from gamers Develop more capabilities –Tools, add-ons, applets & widgets Lessen the learning curve “Lighter-weight” virtual world Cross-world interaction

10. Hurst Associates, Ltd. Jill Hurst-Wahl tools@eNetworking101.com AIM: jillNYS / Skype: jill.hurst.wahl www.eNetworking101.com