1. First Appearance

2. Scrolling down, looking into Another search bar Doesn’t fit in 1024p Ads

3. Using search Straight-forward query Weird results No manual setting

4. Big picture Excessive results for a single page, No control over it Excessive results for a single page, No control over it

5. Further analysis What’s Chukka? What’s Khaki? I don’t know!! I don’t know!

6. Proposal 1: Simpler, Lighter Start Page

7. Proposal 2: More obvious controls Visual style selection Just type the price range Visual color selection