1. Principles of Design Design: the process of organizing visual elements and the product of that process © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

2. Unity and Variety Complementary concerns Unity is the appearance of oneness Variety is diversity Unity describes the feeling that all the elements bring together in harmony Variety counterbalances unity © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

3. Balance The achievement of equilibrium Symmetrical balance = near or exact matching of left and right sides Asymmetrical balance = two sides are not the same © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

4. Emphasis and Subordination Used to draw our attention to an area (focal point) Areas of lesser interest that keep us from being distracted from areas of emphasis © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

5. Directional Forces Paths for the eye to follow provided by actual or implied lines © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

6. Contrast Juxtaposition of strongly dissimilar elements © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

7. Repetition and Rhythm Gives a composition unity, continuity, flow and emphasis Created through the regular reoccurrence of elements with related variations Any kind of movement © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

8. Scale and Proportion Size relation of one thing to another Size relationship of parts to a whole © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

9. Principle #1 of Visual Balance A large form is heavier, more attractive or more attention getting than a small form. Two small forms can balance one large form. © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

10. Principle #2 of Visual Balance A form gathers visual weight as it nears the edge of a picture. A small form near an edge, can balance a larger form near the center. © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

11. Principle #3 of Visual Balance A complex form is heavier than a simple form. A small complex form can balance a large simple form. © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

12. Color Principle #1 Warm colors are heavier than cool colors. A single small yellow form can balance a large blue form. © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

13. Color Principle #2 Intense colors are heavier than weak (tints & shades) colors A small bright blue form near the center can balance a large pale form near the edge. © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com

14. Color Principle #3 The intensity and the weight of any color increases as the background color approaches its complementary hue. On a green background, a small red form can balance a large complex blue form. © Charné M. Tunson Enterprises cmtunson@me.com www.charnemtunson.com