1. Knowledge, Attitudes, and Perceptions of Coral Reefs in Hawai`i’s Priority Sites April 4, 2014 PIFSC Cindy Grace-McCaskey Leila Sievanen Joint Institute for Marine and Atmospheric Research University of Hawai`i & Human Dimensions Research Program NOAA Fisheries Pacific Islands Fisheries Science Center

2. Project background Stemmed from collaboration with HDAR and TNC South Kohala Conservation Action Planning (CAP) process Contributes to research in Hawai`i’s coral reef priority sites Pelekane Bay-Puako-Anaeho`omalu Bay (South Kohala) Ka`anapali-Kahekili (West Maui) Funded by NOAA Coral Reef Conservation Program

3. Survey design At least 200 intercept surveys per site Hired local contractors to administer surveys to residents and knowledgeable repeat visitors Spread out over 6 months to capture seasonal variability Goal: To better understand resource users’ knowledge, attitudes, and perceptions (KAPs) of coral reefs in priority sites.

4. Survey topics U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 4 Site use patterns Knowledge about site conditions Potential threats to resources Potential management strategies Marine managed areas Benefits/services Knowledge of planning activities

5. South Kohala Nov. 9, 2012 – Apr. 19, 2013 Mehana Consulting administered surveys 18 access points, 202 surveys Stratified by time of day week day vs. weekend/holiday, shoreline type (rocky vs. sandy) U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 5

6. Demographics klk U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 6 n = 190 n = 198

7. Demographics hjhjh U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 7 n = 185

8. Site use patterns ll U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 8 78.4% 70.6% 62.4%

9. Site conditions frf How much do you know about the following conditions along the South Kohala Coast?

10. Site conditions hhh In your opinion, the condition of __________ along the South Kohala Coast is…

11. ttt U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 11 Potential threats To what extent is _______ occurring along the South Kohala Coast? 78.0% 69.0% 65.9%

13. U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 13 Support for management strategies %

14. Sources of coral reef information dfd U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 14 n = 67

15. Participation in planning activities dfd U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 15 n = 194 n = 91

16. Additional points… Lack of knowledge and understanding of watershed concept Unsustainable fishing practices perceived as one of several threats MPAs are perceived to be one of several potential useful management practices U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 16 Report is in internal review… Stay tuned!