1. Cian Manton Director, Media Department of Immigration and Citizenship Canberra ‘Multicultural marketing for the public good’ 2009 Multicultural Marketing Conference Sydney 26 August 2009

2. 171 000 permanent visas 340 000 student visas 105 000 temporary skilled visas 200 000 working / holiday visas 3 000 000 visitor visas 13 500 refugee and humanitarian visas 2008-09 outcomes

3. 91% of clients 'very satisfied' or 'satisfied‘ 98% visiting an office treated with courtesy 99% who called treated with courtesy 2008 Client Service Intercept Poll 80% ‘satisfied’ to ‘very satisfied’ 2008 Centres of Excellence Client Satisfaction Survey Client satisfaction

4. Three strategic themes an open and accountable organisation fair and reasonable dealings with clients, and well-trained and supported staff people our business

5. Our People - 2007

6. Our People - 2009

7. Online newsroom

8. Online newsroom - video

9. ImmiTV on YouTube

10. The Border Security Team would like to thank the Department of Immigration and Citizenship staff involved in the show and are looking forward to continuing the relationship over the coming year. Border Security wins a Logie

11. Citizenship test materials

12. Citizenship test TVC

13. Citizenship test materials

14. Awareness of the test increased from 48 to 76 per cent Awareness of the role of the new test up – 45 per cent to 59 per cent 76 per cent viewed the TV ads – 48 per cent of that cohort had campaign specific recall Print and radio awareness up 12 to 16 per cent for print 5 to 8 per cent for radio Citizenship test campaign outcomes

15. Ashmore Reef explosion

17. Media analysis 13 April – 10 May Print items Broadcast items

18. People smuggling

19. Harmony Day

20. Harmony Day video

21. Cumulative audience and volume by day

22. Cumulative audience reach and volume by region

23. Cian Manton Director, Media Department of Immigration and Citizenship cian.manton@immi.gov.au www.immi.gov.au Telephone: (02) 6264 1569