1. Competitive Strategies for the Future ASIDIC Fall Meeting September 10, 2007 Matt Dunie President, ProQuest

2. The Six W’s of Strategy Planning 1.Who 2.Why 3.When 4.Where 5.What 6.(W)how

3. Matt Dunie, President, ProQuest Dave Kellogg, CEO, Mark Logic Corporation Jan Fleming, Director, Business & Planning, American Psychological Association Russ Perkins, Founder & CEO, InfoCommerce Group Who: Panelists

4. It is the responsibility of business managers to create value, whatever the metric. Customer Focus + Driven Enterprise + Clear Business Vision Success Why: To be Successful

5. When: “The Future is Now!” George Allen, NFL Coach Now Future Year 1 Year 2

6. Where: Business Direction Set an ambitious course that can be achieved.

7. What: Blue Ocean Red Ocean Blue Ocean Where would you rather swim ?

8. What: Fast Follow “Slingshot” Effect

9. What: David and Goliath It’s okay to be # 2; The Innovation Solution – pick your shot!

10. “If you ain’t first, you’re last” Will Ferrel as Ricky Bobby in Talladaga Nights, 2007 What: Innovate & First to Market

11. (w)How : Business Objective Mission: What we do. Mission: What we do. Vision: What we strive for. Vision: What we strive for. Management, Execution & Empowerment