2. Why the fly?

3. Horse Fly Bird Cat Dog Goat Cow Spider Fly Spider Bird Cat Dog Goat Cow Horse

5. Why the campaign? And why now?

6. Heroin Cases Analyzed by County…

12. Multijurisdictional Counterdrug Task Force Training 12

13. DOJ Media Campaign Crime lab submissions up x4 since 2006 Teens trying heroin up ˃300% since 1995 More than 75% who try heroin will use again Campaign: – aimed at young people – goal is to raise awareness of heroin’s destructive power; prevent first time use – one small decision can quickly spiral out of control – resources available for parents, educators, & community advocates as well, both online and in print form

14. Interactive website…

15. Facts

16. Testimonials

17. Downloadable Campaign Materials

18. Advertisements

19. Resources

20. www.doj.state.wi.us

22. Faces of heroin use…

23. DOJ Grants Four Grants Up to $25,000 Awarded to – Green Bay PD – Dane County Narcotics and Gang Task Force – Sheboygan Police Department – Wausau Police Department

24. Green Bay PD Awarded $25,000 Organized representatives from: – Schools – Businesses – Government agencies – Law Enforcement – Judiciary – Treatment providers – DOC – Politicians – EMS

25. Four pillar approach: – Prevention-Treatment – Enforcement-Harm Reduction Funds being used to hire Facilitator who will: – develop/implement comprehensive/multi-d approach – ID gaps in services and areas of overlap – coordinate action among subcommittees Green Bay PD

26. DCNAG TF Requested $25,000 Coordinated effort (similar to GBPD) Areas of focus ID’d: – Reducing Access – Reducing inappropriate prescription use – Improving OD intervention – Early intervention drug treatment – Integrate recovery with Mental Health Care and Substance Abuse Prevention

27. Sheboygan PD Requested $17,000 “Multi-disciplinary collaborative approach” to mitigate heroin issues – Previously mentioned orgs but also faith-based Increase awareness; identify service gaps Funds will hire facilitator, develop website, produce brochures

28. Wausau Police Department Requested $25,000 “Pushback Against Drug Abuse” campaign Partnership of 250 people and orgs Have ID’d 2000 households in high risk neighborhoods – Substance abuse most likely to occur – Intend to raise awareness and reduce burden of substance abuse

29. Funds will be used to: – Create educational/outreach materials – Send Wausau POs to schools/youth orgs/business groups/community members to conduct Drug ID training – Hire a facilitator Wausau Police Department

30. theflyeffect.com For more information about this campaign, please contact the Wisconsin DOJ at 608-266-1221 or go online: www.doj.state.wi.us