2. What we hope you’ll get today 1.Value of collaboration 2.Some how-to’s and don’t do’s 3.How to use cluster data/process to find leverage points for action 4.We’ll look at Targets of Opportunity Humboldt Made North Coast SBDC and Humboldt County Economic Development

3. Six Targets of Opportunity  Diversified Health Care  Building and Systems Construction and Maintenance  Specialty Agriculture, Food, and Beverage  Investment Support Services  Management and Innovation Services  Niche Manufacturing

4. How much do the Targets matter? CriteriaRegionTargets Job growth4%37% Firm growth1.5%23% Wage growth6%10-26% Together, the Targets of Opportunity Industries contributed 39% of the jobs and 53% of the wages in the region’s private sector over the last 15 years. CriteriaRegionTargets Job growth 1999-2004 Update 1995-2009 4% -6.1% 37% 14.5% Firm growth 1999-2004 Update 1995-2009 1.5% -15.5% 23% -8.8% Wage growth 1999-2004 Update 1995-2009 6% 6.7% 10-26% 20%

5. Wordmark and Seal Key words, themes, color palette Producer Videos Brand Videos Points of Pride Facebook: 5,000+ friends Launching: Humboldt Made Fair Humboldt Made Receipt Buyer Tours Taste of Place Dinners Humboldt Made Kids

8. Humboldt Jewelry and Handcrafts Whimsical and vibrantly colored jewelry that’s made to last for generations - that’s the simple secret behind Holly Yashi, a classic Humboldt blending of art and business. Humboldt Cheese and Dairy Before making a world-renowned goat cheese, one often has to have goats. Cypress Grove Chevre founder Mary Keehn acquired her first goat the hard way: she had to catch it in the wild.

9. Who we are and how to get us  Michael Kraft Executive Director North Coast Small Business Development Center michael@northcoastSBDC.org 707.  Jacqueline Debets Economic Development Coordinator WIB Executive Director Humboldt County Economic Development Division jdebets@co.humboldt.ca.us 707.445.7747