1. Private Brand Retail Promotions Top Line Overview October, 2011

2. Top Grocery Retailers Advertising Private Brand 2 Source: ECRM, YTD through 9/17/2011 Vs. Year Ago Private Brand Share of Retail Ads

3. Private Brand Retail Ad Support Vs. Year Ago 3 Source: ECRM, YTD through 9/17/2011 Vs. Year Ago

4. Grocery Retailers Running Fewer Private Brand Ads 4 Private Brand Share of Retail Ads Source: ECRM, YTD through 9/17/2011 Vs. Year Ago

5. Seasonality of Private Brand Grocery 5 Private Brand Share of Retail Ads Source: ECRM, YTD through 9/17/2011 Vs. Year Ago

6. Top Promoted Private Brand Grocery Categories 6 Private Brand Share of Retail Ads Source: ECRM, YTD through 9/17/2011 Vs. Year Ago

7. Social Media & Digital Promotions Showing No Impact on Retail Print Circulars 7 Top food, drug, and mass retailers continue to drive promotions through circulars and coupon books. Number of Retail Print Ads Vs. Year Ago Retail BannerYTD-2011YTD-2010Count Chg Albertson's (SV)39 - Aldi3835+3 CVS4039+1 H.E.B.39 - Kmart48 - Kroger39 - Meijer39 - Publix6459+5 Rite Aid4948+1 Safeway7362+11 ShopRite39 - Target4139+2 Walgreens5149+2 Walmart2930 Source: ECRM, YTD through 10/1/2011 Vs. Year Ago