1. Scott R. Miller Communications Coordinator Central Michigan District Health Department Twitter: @CMiDHD #QuitTheSpit

2.  I didn’t understand a word he just said… Handle Hashtag Link Retweet Mention  Hundreds of Sites and Apps that can act as tools to build your media reach.

3.  Internet Basics ◦ Website ◦ Facebook Page ◦ Twitter Handle ◦ LinkedIn Account  Why is Social Media Important?

4.  Interconnected internet presence  Create a web of like-minded audiences  Mutually beneficial relationships; expands your reach; promotes your message quickly and inexpensively  One Hour each week

5.  Who are you trying to reach?  Facebook – Personal and Local ◦ Local News, Events for Local Populations  Create a Page, Update 2x/wk minimum!  Twitter – National and Networking ◦ Larger Scope, aimed more at Peers and Colleagues  Create “Handle”, Build network of like-minded groups  LinkedIn – Relationships and Resume ◦ Business relationships, Professional connections  Create Page, Include Agency Information

6.  LinkedIn accounts for 64% of all visits to corporate websites from social media sites  Twitter accounts for14% - Up from 4% in 2011; showing the increase in the number of companies adopting Twitter for corporate communications.  Facebook accounts for 17%, down nearly 50% in two years. Used to lead; others now share market.  Together are responsible for 95% of visits to corporate websites from social media sites.

7. Hootsuite HashTracker TweetBinder TheChatDiary Pinterest Instagram Paper.li Your Next Step: Grovo.com SocialMedia4NonProfits.org

8. Scott R. Miller – Communications Coordinator smiller@cmdhd.org smiller@cmdhd.org Follow us on Twitter! @CMiDHD And Pinterest! And Facebook! And YouTube! And Instagram!

9. Introducing Public Health Accreditation’s Best Friend: Social Media (the fun guy) Vanisa Verma, M.P.H. Accreditation Coordinator District of Columbia Department of Health November 20, 2013 #accreditdcdoh

10. How it Began for D.C. DOH?  NPHII Grantee – support for accreditation readiness activities  DOH got a PIM! – Heather Reffett  Held ASTHO Accreditation Readiness Workshop  DOH got an Accreditation Coordinator – Vanisa Verma!  Heather and Vanisa realized, they needed to educate the staff while educating themselves…

11. Vanisa’s First Task: Market Vision: Every DOH employee understands the value of achieving accreditation and enthusiastically contributes to our Department’s successful application.

12. Accreditation Launch Conference  The catalyst  Goal:  Educate staff on purpose  Launch the 12 Domains  Explain the 7 steps  Share the benefit  Clarify expectations

13. All About Creativity  Prep for the conference led to creativity  PIM and AC challenged to be fun  Played around and made:  YouTube orientation video  Twitter hashtag -#accreditdcdoh  accredit.doh@dc.gov email address  Launch Newsletter  …and a marketing strategy with much more brainstorming.

14. Then it got easy…  Conference led to dozens of DOH staff wanting to get involved  In comes our ‘DOH Accreditation Champions’  The key to spreading the tools

15. Impact of Social Media on DOH  13 educational videos produced  8 minute orientation  12 quick Domain specific videos  Over 3,500 hits so far…and counting!

16. Using YouTube to Educate on the 12 PHAB Domains  Which Domain do you want to learn about DOH’s work in? Domain...?

17. Champion Goal: 5,000 hits

18. From a 1 hour Movie Day!

19. Impact of Social Media on DOH  Getting into the world of Twitter!  #accreditdcdoh  Just do it!  Make a handle /hashtag!

20. Impact of Social Media on DOH  TA requested from over 10 health departments from various states:  Alabama  California  Maryland  Michigan  Mississippi  Missouri  Oregon  Pennsylvania  Washington

21. Newsletters

22. Lessons Learned  Anything new takes time  Don’t worry if you get only 5 video hits in the first month  Don’t worry if your hashtag isn’t very popular  Don’t worry if you have to repeat your information again…and again The culture is changing, even if it’s one hit and one hashtag at a time

23. We Surveyed Staff to Make Sure!

26. Questions? Thank you!