1. Inclusive Fitness Making Physical Activity Accessible to All www.efds.co.uk

2. Inclusive Fitness Core funded by the Department of Health - our aims remain to:- – support the fitness industry to offer high quality, accessible products and services – to increase participation levels for disabled people in physical activity www.efds.co.uk

3. Quest Gplus 10 – Access and Equity To provide access and equity to all To assist Centres to comply with equality regulations and legislation To create an environment and programme that retains and encourages disabled customers Crossover with IFI Mark

4. The IFI Mark www.efds.co.uk

5. Creating Accessible Facilities Now over 400 IFI Mark accredited and reaccredited gyms Accredit at 3 Progressive levels for continuous improvement – Provisional, Registered and Excellent IFI Mark awarded after assessment visit against established Standards Audits carried out by MITIE Compliance – Against IFI Mark Standards reviewed and updated in 2010 to reflect legislative changes and best practice (next review in 2014) – Audit customer journey, physical building and operational policies www.efds.co.uk

6. Register for assessment www.efds.co.uk/inclusive_fitness Pre audit form completion by telephone Site Visit - Audit Report online with recommendations & support IFI Mark Level Awarded www.efds.co.uk

7. Marketing and Engagement New IFI Brand and Marketing Online Media – Websites: www.efds.co.uk/inclusive_fitness, www.inclusivebritain.com, www.directenquiries.com, www.inclusivelondon.comwww.efds.co.uk/inclusive_fitness www.inclusivebritain.comwww.directenquiries.com www.inclusivelondon.com – Bi-monthly e-newsletter – Social Media @incl_fitness PR – Health Club Management & Fitpro Partnership Development Developing Marketing & Outreach Resource

8. Marketing to Disabled People Why is it effective to include disabled people in your marketing?

9. Why Invest in Inclusion? Receive recognition of good practice Increase participation amongst the inactive market and gain a loyal customer base Increase revenue and attract potential funding It supports current regulations and legislation; Equalities Impact Assessment Receive guidance and support to meet accreditation standards and on going good practice Gain access to national marketing and outreach www.efds.co.uk

10. Inclusive Marketing http://promotingactivity.smugmug.com/keyword/ifi#!i=2364875623&k=bf8tW4B www.efds.co.uk

11. Examples of Good Practice Funding – Lincolnshire & Derbyshire – facilities across County linked through CSP and PCT Workforce Development – Olympic Village Disabled Instructors Marketing – Sponsored Marketing Seminars Equipment – QR codes/ video links Resources – Age UK Resource www.efds.co.uk

12. Abigail Earwicker ifibooking@directenquiries.com Tel: 01344 360101 Dawn Hughes & Jules Twells ifi@efds.co.uk ifi@efds.co.uk Tel: 01509 227750 www.efds.co.uk/inclusive_fitness Twitter: @Incl_Fitness Any Questions?