1. Coke/Pepsi Challenge

2. History
In the 1970’s, Pepsi Launched the advertising campaign called “The Pepsi Challenge”
Just like us, they had two cups labelled
A and B
1 cup contained Pepsi, the other was Coke
Results showed that more than half the people liked the taste of Pepsi over Coke

3. Let’s Take a Look at Our Results...

4. Results
Question 1: Which brand of cola do you prefer?
57% %

5. Results
Question 2: Do you prefer one brand over another?
65% %

6. Results Question 3: Why you chose to drink one cola over the other
Taste %
Parents Buy It %
One is Too Sweet %
Makes Teeth Feel Funny/ After taste 8%

7. And the Result! B A

8. Results
Question 4: Which one was coke? (B) A B
BOTH
48% % 1%

9. Results
Question 5: Which one was Pepsi? (A) A B
BOTH
51% % 0%

10. Results
Question 5: Which cola did you like better?
47% 2% %

11. History
Coke tried to do their own market research – but results constantly showed Pepsi being chosen as the better tasting cola
Coke launched a commercial comparing the “Pepsi Challenge” to a monkey choosing the furrier tennis ball

12. History
Coke continues to panic over the Pepsi Challenge and changed the formula of coke
In 1985, coke introduced “New Coke”
Pepsi threw a victory party and gave all their employees the day off
“New Coke” continuously out
performed Pepsi in taste tests
Despite the taste tests
– Coke continued to
lose market share