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Market Segmentation Managerial Marketing MAR 331
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Market Segmentation Global Marketing Several segments simultaneously with different marketing mixes
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Market Segmentation A process of aggregation; pulling together groups of customers who resemble each other. Not really breaking large markets into smaller ones.
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Market Segmentation Geographic Demographic Psychographic Behavioral
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Product Differentiation Segmentation focuses on groups of customers. Differentiation emphasizes product differences to attract buyers. Both of these strategies are usually employed at the same time; not always.
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Segmentation/Differentiation Classic Coke, Caffeine Free Coke, Diet Coke, Caffeine Free Diet Coke, Cherry Coke, Diet Cherry Coke Product Differentiation can occur without segmentation
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Product Differentiation Cost-Benefit Tradeoff
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