2. Main university of economics Since 1920 3 different campuses

3. New building in 2007 Incorporates the library

5. History of Coca-Cola in Hungary Produced from 1968, as first US product Heavy regulations  The import of the Coca-Cola extract was oversaw by socialist authorities until 1991 Now the company strongly defines the soft drinks segment

6. Current position of Coca-Cola in Hungary second largest producer in food segment strongest contender for soft drinks 520 million liters per year wide product range aimed at different target audiences 5% growth in revenue While food industry suffered a loss of 5% 21 %

7. The background of event marketing Coca-cola and Pepsi both prefered road shows in the 90’s The perception of customers changed regarding road shows Coca-Cola started Beach House Pepsi decided to support music festivals  Sziget Festival

8. Coke Club – a basic overview created as a new brand in 2007 with the rebranding of Coca-Cola western style of summer club life at Lake Balaton (Siófok) additional features:  beach covered with sand, island, restaurant, swimming pool, terrace home of various parties  inculding the exclusive MTV Icon party Siófok, Coke Club

9. The online campaign of Coke Club Original idea was a web 2.0 campaign Video content  viral-like videos  through own homepage  main newsportal  and its video sharing service Live broadcasting of concerts  9000 viewers on the most succesful day No real campaign afterwards

10. 2007-2008 „Feri tíví”  Online video campaigns on the rise  CPP [cost per rating point] = 100 EUR  same level as the cost for television!  Channels  through own homepage  main newsportal  and its video sharing service (not youtube!) Music downloads only on the coke.hu site

11. 2009 AJAX based interface Membership function Videos and photos unavailable Limited information Three webpages at the same time

12. Social networks Myspace branding of IWIW no facebook 

13. Product life cycle Webpage as a product

14. Faults Hapiness is missing No aftercampaign  viral-like videos Three webpages at the same time  Structure