1. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 1 San Diego’s I-15 Managed Lanes Project Integrating Bus Rapid Transit, Ridesharing, & Value Pricing Washington D.C. Value Pricing Workshop June 4, 2003

2. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 2 Centre City North I-15 Corridor Suburban land use patterns with long travel distances I-15 is only continuous north-south artery along 20 mile corridor PROBLEM - Existing congestion - Existing 8-10 lanes doesn’t meet demand - 350,000 future ADT

3. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 3 Existing HOV Lanes Opened in 1987 8 miles long Two lanes, one-way reversible Barrier separated ‘FasTrak’ value pricing began in 1997 Dynamic pricing ensures priority for carpools & transit CHP Pullover Ratio = 15.3% Violations Ratio = 2.6%

4. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 4 Existing HOV Lanes FasTrak Annual Revenues Commuter Express Bus $1,200,000 Customer Service Center & ETC Maintenance $ 600,000 Equipment $ 200,000 Administration $ 60,000 Other $ 140,000 Total: $2,200,000

5. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 5 Increased Use of HOV Lanes 21,300 Vehicles; 16,100 2+HOVs Funds transit service 100% costs of commuter express route I-15 Value Pricing Successes Improved trip reliability Facilitates carpools, transit, and solo driving

6. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 6 The HOV lanes have been successful in increasing the person-carrying capacity of the freeway. I-15 Managed Lanes Usage

7. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 7 Origin of FasTrak Value Pricing Program Local elected official wanting to improve transit services Saw the excess capacity on HOV lanes as an opportunity Fastrak demo program successfully implemented due to: Addressed HOV empty-lane syndrome ++ Past community leaders meetings Elected officials willingness to try demo program

8. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 8 North I-15 Corridor Issues Existing 8-mile HOV Lane Growth shows need to extend HOV Lanes north additional 12 miles Escondido Rancho Bernardo Business Park Penasquitos Poway Mira Mesa Kearny Mesa Business Park SR 78 Corridor Business Park Issues Demand for reverse commute on HOV lanes Need for intermediate access points on HOV lanes Desire for Bus Rapid Transit system that is ‘rail-like’

9. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 9 North Benefits Managed Lanes ensure high speed operations/transit priority BRT mode provides flexibility in serving suburban land uses Peak-period overlay captures commuters close to home FasTrak $$ to be used for BRT svcs and/or station maintenance I-15 Corridor BRT Operating Strategy Remote Stations BRT Stations Kearny Mesa/Downtown Escondido South Escondido Rancho Bernardo Sabre Springs/ Penasquitos Mira Mesa All Day Service Peak Period Overlay Service

10. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 10 North I-15 Corridor HOV/Managed Lanes Design Issues Need to ensure free-flow conditions for BRT Desire to extend Fastrak value pricing program Ability to respond to traffic emergencies Design for long-term needs Conclusions Pursue 4-lane managed lanes facility with moveable barrier Extend FasTrak value pricing program Incorporate direct access ramps and BRT stations as integral part of project

11. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 11 I-15 Rancho Bernardo Direct Access Ramp & Station Direct access ramps will be open to buses, carpools, & FasTrak. Main Lanes Managed Lanes Direct Access Ramps Direct Access Road to Arterial BRT Station Park- and-Ride

12. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 12 Movable Barrier Managed Lanes Intermediate Access Main Lanes Managed Lanes Merge Lanes Merge lanes provide safe access to and from managed lanes. FasTrak card readers

13. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 13 FasTrak Only Typical Variable Message Toll Sign CURRENT TOLL 20¢ / Mile $1.00 MINIMUM $3.00 MAXIMUM MANAGED LANES (NO CASH) 20¢ / Mile 20¢ / Mile 10¢ / Mile 10¢ / Mile 10¢ / Mile 30¢ / Mile 30¢ / Mile Future Value Pricing Strategy This strategy offers the best demand management; complexity can be handled through education. Question: How to handle value pricing with multiple access points? Solution: Skewed rates strategy

14. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 14 Approval of I-15 Corridor FasTrak Program Approve 88% Don’t Know 1% Disapprove 11% FasTrak Customer Don’t Know 6% Disapprove 28% Other I-15 Users Approve 66% There is strong support for the FasTrak program among all user groups.

15. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 15 “Good Idea to Have Time Saving Option on I-15” Don’t Know 2% Strongly Disagree 3% Somewhat Disagree 4% Somewhat Agree 21% Strongly Agree 70% I-15 corridor residents & employees like having FasTrak when late for their child’s soccer game or business meeting.

16. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 16 Transit Users: Carpool Users: An awareness of the “value” of carpool lanes has resulted in higher carpool usage since FasTrak program began. Community Involvement Intercept Surveys 94% consider pricing fair Want increased transit services 92% consider pricing fair 70% say HOV lanes a factor in their decision to carpool

17. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 17 “ People who drive alone should be able to use the HOV Lanes for a Fee?” Ethnicity Percent Agree 0 10 20 30 40 50 60 70 80 90 100 All WhiteHispanicAsian>4040-7070-100100+ Income ($000’s) There is wide support for value pricing concept; viewed as “buying time” for a premium level of service.

18. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 18 Elected officials support, from the value pricing demo through managed lanes adoption, was a key to success. Groups Interviewed Elected Officials Local Agencies Public Interest Groups  Viewed project as transportation solution, not highway solution  “Lexus lane” stigma muted by inclusion of Bus Rapid Transit  See project as offering ongoing congestion relief  Business groups as champions Community Involvement Stakeholder Interviews

19. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 19 Community Involvement Managed Lanes/Bus Rapid Transit Developing first-name relationships with community leaders Developing elected official champions Ongoing contact with community newspapers One-on-one communications w/community & business leaders Presented united front of public agencies to public Venues Established Community Groups Public Hearings (w/elected officials) Community Newspaper Articles One-on-one communications Strategy Multiple agency participation

20. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 20 Design of HOV lanes conducive to value pricing: two lanes, barrier-separated, and limited access Previous outreach forged close community ties Had local elected official as project champion Value pricing woven into Managed Lanes multi-modal concept BRT mitigated negatives about “Lexus-lane” Multi-agency cooperation between MPO, highway department, and transit agencies presented united front to public FasTrak Value Pricing Program Keys to Success Managing access at multiple locations that will still preserve free-flow conditions Complicated fee strategy—lots of education! Challenges Ahead Lessons Learned

21. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 21 I-15 I-5 I-805 SR 52 HOV + BRT + Value Pricing A Regional Commitment Success of I-15 program has lead to a inclusion of several Managed Lanes in the 2030 Regional Transportation Plan

22. Weighing the Scenarios: The Costs and Benefits of Future Transit Service Produced for MTDB by The Mission Group © 2000 by The Mission Group. 22 California Department of Transportation Metropolitan Transit Development Board North County Transit District San Diego Association of Governments