1. International Regatta “Cor Caroli – Bavaria Yachts, powered by Lexus” Welcome aboard!

5. Benefits of Regatta Sponsorship

6. Effective Sponsor Brand Communication Premium brand promotion – Selected audience Direct advertising – Branding Boat branding Event branding Clothes branding – Extensive Media coverage & Social network presence – Outdoor advertising – b2b communication

8. Internal Brand Benefits VIP guests – Build better partnerships in high-end, but yet informal setting – Bring ultimate experience to your most loyal & important parners Team building – Motivation of the team – Employee’s achievement appraisal

9. Cor Caroli 2013 vs. 2012 23% increase of boat participation 25% increase of yachtsmen participants Boats from 7 countries – 1 more than in 2012 35% increase in print and online publications All sponsors from 2012 supported 2013 event (excl. Vivacom due to objective circumstances) All sponsors from 2013 claimed participation in 2014 event Getting better every year

10. XIII International Regatta “Cor Caroli – Bavaria Yachts, powered by Lexus” Varna / Nessebar / Balchik / Varna 14 – 18 August 2013

11. 2013 Event Sponsors

12. 2013 Event Schedule and Participants Event dates: 14 – 18 August 2013 Schedule: 14 August – Opening ceremony; Pro-Am Race I 15 August – Race I : Varna – Nessebar (42 nm) 16 August – Race II : Nessebar – Balchik (53 nm) 18 August – Race III : Balchik – Varna (18 nm); Closing ceremony 47 yachts from 7 countries: Bulgaria, Austria, Ukraine, USA, Panama and France 320 sailors

13. Event Partners Anett & Co Suunto UK Sailmakers International Hotel Casino & Tower Suites Happy & Capt. Cook Restaurants Bulgarian Lottery Domaine Boyar Romance Confectionery Darik Radio National Radio Varna Sportal.bg QM Media Netinfo Media &

14. Pro-Am Race I 14.August 2013

15. Opening Ceremony 14.August 2013

16. Texaco Havoline Offshore Race I Varna – Nessebar / 15.August 2013

17. Sponsor day 1 - Nessebar 16.August 2013

18. Konica Minolta Offshore Race II Nessebar - Balchik / 16-17.August 2013

19. Sponsor day 2 - Balchik 17.August 2013

20. Sogelease Offshore Race III Balchik - Varna / 18.August 2013

21. Closing Ceremony 18.August 2013

22. Event Branding Sponsor day 1 Nessebar 16.August 2013

23. Nessebar

25. Event Branding Sponsor day 2 Balchik 17.August 2013

26. Balchik

28. Event Branding Tent 2 tents 5x5m (10x5 total)

31. Event Branding Flags Standard flags (120x300) “Winder” type flags (100x361)

32. Standard Flags – 120x300

34. Winder flags – 100x361

36. Boat Branding Yachts Three sizes of stickers, tailored to the size of the boats Forestay flag – 100х400

37. Forestay Flag – 100x400

38. Forestay flag – 100x400

39. Stickers

40. Branding Billboard 10 locations in Sofia, Varna and Bourgas

42. Branding Citylight 20 locations in Varna

44. Branding Hostesses

45. Clothes design

47. Branding Award & Press stage Award stage – 532x300 Press stage – 400x250

48. Award stage – 532x300

49. Award Stage – 532x300

50. Press stage – 400x250

52. Branded clothes More than 420 sets of hat and T-shirt were distributed among the event participants Polo shirts and hats for organizers and VIP guests – 100 sets Full sailing equipment for Lexus yachting crew: polo shirt, hat, jacket, bag and hat holder – 27 sets

53. Branded clothes

54. Cups and Plates

56. VIP Yacht sail Nessebar: 2 voyages with catamaran x 30 people = 60 people Balchik: 5 voyages x 12 people = 60 people

57. Event invitation

58. Press Clipping Press Clipping until 10.09.2013 17 Print Media: Total print publications: 33 Regional media12 publications in 5 newspapers National media12 publications in 7 newspapers Magazines9 publications in 5 magazines 143 Online Media:Total online publications: 423 Regional mediaTotal of 85 publications in 31 websites National media310 publications in 104 websites International media3 publications in 3 websites facebook publications25 publications in 5 facebook pages Total media: 160 Total publications: 456

59. Press Clipping & Selected Pictures ftp://ftp.toyota.bg User: journalist Password: pass4journalist From the above ftp you can, please download: The full 2013 press clipping: COR CAROLI PRESS CLIPPING.zip (182 MB) Selected pictures 2012: COR CAROLI 2012 PICTURES - SELECTION.zip (1.9 GB) Selected pictures 2013: COR CAROLI 2013 PICTURES - SELECTION.zip (1.2 GB)

60. Thank you!