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© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA { Value Added Services For The Smartphone Revolution Sean Killen, Regional Director.

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Presentation on theme: "© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA { Value Added Services For The Smartphone Revolution Sean Killen, Regional Director."— Presentation transcript:

1 © 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA { Value Added Services For The Smartphone Revolution Sean Killen, Regional Director Caribbean, RIM

2 © 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA The smartphone revolution  Smartphone penetration in LATAM /Caribbean is only around 11%, showing a huge market opportunity  Operators need to consider how they profitably onboard prepay users (and remaining post-pay) on to smartphones, without the benefit or business case for significant or any subsidy  This plays to RIM’s strengths, through high value data “on-boarding” services (like BBM) and low tiers packages Informa Telecoms & Media, May 2012

3 © 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA The BlackBerry Cloud enables DIFFERENTIATION

4 © 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA Data Compression (Efficiency)

5 © 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA BlackBerry is an enabler of the… Carrier Platform Cloud Services Platform Integration Service Tier Integration Increased VAS revenue driven by deep integration of carrier services into the BlackBerry Platform Higher Data ARPU driven by simple upgrades to higher service tiers Deeper enterprise penetration by moving on-premise services to the cloud, leveraging carrier core competencies How? Classic BlackBerry platform

6 © 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA  drive ARPU & increases data attach ratesA constructive engagement platform that provides a mechanism to drive ARPU & increases data attach rates stickinessA socially viral platform that facilitates customer stickiness distributionFacilitates broad distribution of carrier preferred services BBM 6 BBM 6 BBM Value Proposition for Carriers

7 © 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA  increases paid downloads and Carrier ARPU  increase in paid downloads of approximately 1000% over the period of 120 days Impact of Carrier Billing for BlackBerry App World Growth in Paid Downloads

8 © 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA 8  There are over 78 million BlackBerry subscribers worldwide  There are 56 million BBM users around the world  RIM holds the #1 smartphone position in many fast-growing markets including the Caribbean  90% of the Fortune 500 and countless government agencies are RIM customers  BlackBerry is one of the most profitable platforms for mobile developers  BlackBerry is the most secure smartphone platform  We partner with more than 650 carrier partners in 170 countries  BlackBerry was the FIRST smartphone in the Caribbean RIM Has A Strong Foundation

9 © 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA 9 What is happening now?

10 © 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA 10 Where are we headed next?


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