1. Rhodes, the Smartphone App Framework

2. Background  Smartphone sales are exploding  Six major smartphone operating systems: iPhone, BlackBerry, Windows Mobile, Symbian, Android, webOS (and more coming)  “native apps” have won the day  >3 billion iPhone app downloads on a platform with a great browser installed But …how do you write an app for all popular devices?

3. A Better Way… Rhodes  Build the app quickly in HTML and Ruby  Write it once and it runs on all smartphones: BlackBerry, iPhone, Windows Mobile, Android, Symbian, WebOS  Work with synchronized local data even when offline  Exploit device capabilities (GPS, PIM data, camera, push/SMS, native mapping) No one else provides productivity, portability and performance equivalent to Rhodes

4. Save TONS of Development Effort Rhodes iPhone (Obj. C) iPhone (Obj. C) mobile device Android (Java) Android (Java) WinMo (C#) WinMo (C#) RIM (Java) RIM (Java) Symbian (C++) Symbian (C++) Up to 25 times Faster!

5. Rhodes Architecture RhoSync Server RhoSync Server your app code RhoSync client RhoSync client ORM (Rhom) Rhodes components Ruby executor Ruby executor HTML templates HTML templates model controller model HTML templates HTML templates controller Backend app Backend app mobile device source adapter source adapter source adapter Backend app Backend app model We provide: You write: Rhodes app generator Rhodes app generator Backend app Backend app Device capabilities Device capabilities smartphone device

6. Some Customers - mobile SugarCRM – home healthcare point of care – mobile CRM for iPhone, Android and BlackBerry – mobile BMC Remedy for BlackBerry and iPhone – Track-R, mobilized PivotalTracker for iPhone and Android – #53 public app on AppStore – university portal – HSA balance, emergency services locator, ID card - bidirectional HD audio/video streaming, shipping to multiple carriers on all smartphones

7. RhoHub  First and only “Development as a Service for mobile”  Launched November 4 th  Over 3000 developers signed up since then  Hosted development  Web-based IDE for ease of use  Build for all smartphones online – no need to install SDKs  Hosted runtime  No need to set up RhoSync server  Collaboration  Work with other developers on same project over the web Sign up at http://rhohub.com

8. Summary: Why Rhomobile? Rhodes Runs Everywhere  Write once – run on every smartphone  Only MVC framework for smartphones  Use web development skills to write NATIVE apps  Only framework with sync  enables smartphone usage in the enterprise  Only Development as a Service for mobile  Write apps without installing SDKs locally

9. Backup

10. Rhodes Versus Other “Me Too” Frameworks  Only one that supports all devices  Only one with synchronized data  Only MVC framework  First Ruby on the device  First and only hosted development service for mobile