1. BlackBerry™ Wireless Solution Enterprise Strategy and Development Framework Angelo Fasulo

2. The Revolution
is used extensively by 2/3 of business travellers
- Messaging Online
is the Internet’s “Killer App”
74% of Internet users report that “ is Essential”
is the most frequently used application for 96% of Internet users
Jupiter Communications Attitudes,
Behaviour and Demographics of the Online Population
72% mobile laptop users frequently dial in for
- ResearchPortal.com 2

3. Managing Mobile Computing Selecting and Deploying Handheld Solutions
Identify which user groups need handheld solutions:
VIPs
Executives
Business Travellers
Sales, Business Development, Marketing, Field Service …
Office/Campus Nomads
IT help desk
“Meeting People”
Managers, Project Leaders…
Characteristics
Mobile Users
Away from desk >20% time
Interpersonal Contact
Partners, customers, suppliers sub-ordinates

4. Managing Mobile Computing Selecting and Deploying Handheld Solutions
Evaluate the needs of mobile users:
Needs Analysis
Identify the specific applications that users will require
PIM
line of business solutions
Select the device characteristics which are most suitable for users’ needs
form factor
remote access
user Interface

5. Managing Mobile Computing Selecting and Deploying Handheld Solutions
Define IT requirements for managing handheld solutions:
security
centralized administration
standardization
integration with enterprise systems
support
asset management
Priorities:
meet needs of mobile users
maximize security and control
minimize total cost of ownership

6. What is BlackBerry?
The leading wireless solution designed specifically for corporate environments
Provides a unique combination of hardware, desktop tools, server software and service
Provides a wireless extension of an mailbox and address
Allows you to send, receive forward and reply to messages from the palm of your hand
Provides a powerful wireless handheld with embedded wireless modem, integrated software applications, easy-to-use keyboard and backlit screen

7. Benefits For Mobile Professionals
Save Time
No more dialing-in to check from your hotel room at the end of the day
Deal with your when it’s convenient for you
Enhance Productivity
Stay on top of a growing inbox and communicate effectively when you’re on the go
Quickly share information via , phone* or SMS*
Improve Responsiveness
Immediately respond to important messages
Convey information quickly and discreetly
Send messages at your convenience
*Check with Service Provider for Availability
Day-to-day BlackBerry delivers real benefits to end users.
When travelling or away from your desk, time is saved by dealing with using travel time or free time between meetings.
This productive use of downtime not only makes users more time effective but also boosts their communication productivity.
And improved communication productivity ripples through the organization as important and time critical messages move promptly, enhancing an organization’s responsiveness.
All this takes place in an unobtrusive and convenient way, allowing end users even more mobility in their daily work.

8. The BlackBerry Wireless Email Solution
Advanced Wireless Handhelds
BlackBerry Desktop Software
Integration Options
BlackBerry Enterprise Server
Compelling Return On Investment
Strong Development Environment

9. Advanced Wireless Handhelds BlackBerry 5820 Wireless Handheld™
Wear/carry “palm size” form factor
Tone, vibrating, LED notification
Backlit Keyboard
User-selectable 13, 16 or 20 line display
Ideal for displaying web content or applications
Reverse backlight
Rechargeable lithium ion battery
Docking and charging cradle
8MB Memory
Intel Flash RAM
Ample memory for data intensive users and third party applications
Built on Java Platform
Provides industry standard programming environment
Integrated Applications
, organizer, SMS, phone, browser
Built-in headset jack supports add-on phone application

10. BlackBerry 5820 Phone and SMS Services
With integrated phone functionality, BlackBerry also supports optional GSM services
Easily place and receive phone calls
SMS
Quickly exchange short text messages with other SMS-enabled devices
Now you can manage all of your important communications from
a single, integrated wireless handheld!

11. BlackBerry 5820 Wireless Internet Services
Optional Internet services are available that allow mobile access to information on the web
Retrieve a wide range of information, including up-to-date stock quotes, news, travel, sports, entertainment, weather reports and more.
Stay connected and informed with easy web access wherever you go.

12. BlackBerry Desktop Software v3.2
Unified Desktop Software - supports both Java-enabled (BlackBerry 5800 Series) and C++ handhelds (RIM Wireless Handhelds™)
Runs on desktop PC
Integrated suite of applications that provide:
Organizer synchronization
synchronization and filtering*
Information backup utilities
Application loader
*Available with enterprise integrations only

13. Email Integration Options
BlackBerry allows you to choose the type of integration that suits you best:
Integrate your handheld with a new web-based account
Integrate your handheld with an existing ISP account*
Integrate your handheld with an existing corporate account
Now with BlackBerry, users can choose the level of integration that suits them best. The different integration options are:
1. Integration with new handheld account
With this option, there is a new address provided with the handheld, from which users can send and receive messages. This address would be provided to users from their service provider. This new account is a personal and private Internet /web-based address which can be accessed through the BlackBerry Web Client. All messages are stored in this account.
(i.e.
2. Integration with existing ISP account
With this option, users can integrate their BlackBerry handheld with an existing ISP account. Using this integration option, messages sent and received from the handheld use the ISP address. Copies of messages sent to your ISP account are retrieved by the BlackBerry Web Client and sent to the BlackBerry handheld. Messages sent from the handheld will appear to come from your regular ISP address. (i.e.
3. Integration with existing enterprise account
With this option, users can integrate their BlackBerry handheld with their existing enterprise account. All messages sent to your corporate account are forwarded to your handheld and messages sent from the handheld will come from your regular corporate account. This integration works with Microsoft Exchange or Lotus Domino corporate servers and requires BlackBerry Enterprise Server software to be running within the corporation. (i.e.  
*Check with Service Provider for Availability

14. BlackBerry Web Client
Enables ISP account integration or provides integration with a new address
The BlackBerry Web Client is a console from which users can:
Access the web mail account
Compose, send, read and reply to using a web-client. Download attachments sent to the BlackBerry handheld.
Configure the filters and other BlackBerry settings
Define which messages are sent to the BlackBerry handheld based on a variety of parameters such as ‘sent from’, subject, priority level
Set auto-signature for sent from the BlackBerry handheld
*Available to users with the new handheld account or ISP integration options with the BlackBerry 5820 handheld
Check with Service Provider for Availability

15. Enterprise Integration Overview
BlackBerry handheld is seamlessly integrated with existing enterprise account
Messages sent and received from the handheld use your regular corporate account (ex.
Works with Microsoft Exchange or Lotus Domino corporate servers
Advanced security using Triple-DES encryption
Centralized administration and support
End-to-end solution:
Powerful wireless handhelds
Desktop tools
Server software
Nationwide airtime

16. Enterprise Integration BlackBerry Enterprise Server
Add-on software
Integrates with existing Microsoft® Exchange or Lotus® Domino® systems
Performs redirection and encryption
Allows for wireless calendar synchronization*
Provides:
Scalable wireless messaging architecture
Centralized administration and control
End-to-end security
Monitoring and tracking tools
* Requires BlackBerry Enterprise Server v2.1 or higher

17. Enterprise Integration How Does It Work?
Someone sends an to your address.
arrives at your desktop PC.
BlackBerry compresses, encrypts, and forwards the message.
is forwarded to the handheld via the (Internet and) wireless network.
The handheld receives, decrypts, and decompresses the . Respond to using the keyboard on the BlackBerry handheld. 2 3 4 5 1

18. Enterprise Integration BlackBerry Provides Compelling Return on Investment
A study of BlackBerry™ users by one of the top ten research firms in the world, Ipsos-Reid, has found that the value returned by BlackBerry in productivity, immediacy and direct cost savings can be nearly immediate.
94% of BlackBerry users agree that it has improved their ability to stay on top of their
93% agree BlackBerry has allowed them to convert downtime into productive time
The typical BlackBerry user reports they recover 53 minutes in downtime each work day
Direct cost savings are achieved through decreased RAS, mobile phone and PDA/pager usage

19. BlackBerry 5820 Powerful and Expandable Java Platform
The BlackBerry 5820 is built on a Java platform to provide an industry standard programming environment for application development
Java 2 Micro Edition (J2ME) is a Java subset designed for embedded and handheld devices
Benefits of Java and J2ME:
Reduced cost of service by separating function from content
Robust, fast, and always available functions
Local persistent storage of data
Security
Remote updates of application code

20. BlackBerry Server As a Wireless Gateway
Secure, encrypted pipe for and application data
Open, extensible interface, based on open web standards
Interface with browser or client application (J2ME)
Ability to PUSH data to the device
Public
Networks
JAVA
Firewall
BlackBerry
Enterprise Server with Mobile Data Service
Corporate
Application Servers
BlackBerry Handheld
HTTP, 3DES, Push

21. Premier-level Members

22. Enterprise Integration Why BlackBerry?
Completely wireless handhelds
Integration with existing
‘Always On, Always Connected’
Easy-to-use
Advanced security
IT friendly
End-to-end solution
Compelling Return On Investment

23. Hear what experts have to say…
“The best way to remain continuously connected
to your business ” – CNET
“Wins, hands down” – Forbes
“The winning solution for on-the-go ” – Industry Standard
“First Class Rating” – Wired
“Would recommend it to anyone
who wants a mobile product” – InformationWeek
“Best Wireless Communication Device” – PC World

24. Resources and Information
Available in Hong Kong through Hutchison Telecom
Development & ISV Programs
Use our Development Kit