1. Blackberry Application
CBS Mobile Ad Capabilities by Platform
Mobile Web Sites
iPhone WAP Site
iPhone Application
Regular WAP Banners
Standard iPhone WAP Banners
Expandable Banners
Click to Video Banners
Mobile Video
Third Party Rich Media Placements
Standard iPhone App Banners
Expandable Banners
Click to Video Banners
Expand and Collapsed Banners
Full Page Ad Interstitial
Homepage Takeover and Presented by Placement
Mobile Video
Third Party Rich Media Placements
Blackberry Application
Android Application
Regular WAP Banners
Click to Video Banners
Mobile Video
Standard Android Banners
Rich Media - TBD

2. CBS Mobile – WAP Banners
User taps on the banner and it clicks to sponsor’s mobile optimized destination.
WAP BANNERS – Static or animated gif (JPG, PNG, GIF)
320x50 5KB file max size
300x50 5KB file max size
216x36 3KB file max size
168x28 2KB file max size
120x20 1KB file max size
If desired, please include 16-character copy for the call to action text link below the banners (not required, but recommended as it helps CTR)
Agency/Client must also provide mobile optimized click through destination.

3. Expandable iPhone Ad Unit
Leverage use of Safari browser to enable expandable units on iPhone.
300x50 or 320x50 banner with “DOWN” arrow to indicate downward expansion (right justified)
300x250 or 320x250 expanded image with “UP” arrow to indicated upward collapse (right justified)
Expanded image can be clickable
Click to video
Click to WAP
Click to call

4. iPhone Click To Video Ad
Upon clicking banner, video player will launch & return to content when done
320x50 app with “Watch Video” CTA
300x50 iPhone WAP
Recommend :30 or :60 seconds
Uncompressed .avi or .wmv

5. New iPhone Ad Unit – Expand/Collapsed Banner
iPhone app only - To improve user experience and minimize obstruction of content, new “skinny” banner can be used to toggle between small and normal iPhone banner sizes.
320x20 banner with “EXPAND” or “UP” arrow to indicate upward expansion (top right hand corner)
320x50 expanded full iPhone banner size with “CLOSE” or “X” to indicate collapsable action (top right hand corner)
In addition to banner expand/collapse direction, the 320x50 banner should have a clear call to action to indicate the banner is clickable
Arrow right (indicates click to external destination)
“Click Here For More”
“Learn More”
** Please note that this ad unit is not available for all of our iPhone applications. Please contact Malene Sam or Erin Snee with any questions you may have.

6. New iPhone Ad Unit – Full Page Ad Interstitial
iPhone app only – In between pages, users will be presented with an actionable full page ad interstitial.
In-app content
Full page ad
Destination
CBS
** Please note that this ad unit is not available for all of our iPhone applications. Please contact Malene Sam or Erin Snee with any questions you may have.

7. Homepage Takeover and Presented By Placement
Feature sponsor of the CBS Sports iPhone application will receive a custom homepage take-over that auto-collapses to an actionable “Presented by” unit.
Homepage take-over will appear upon initial launch of the application 1
HPTO will auto collapse after a couple of seconds to Presented by unit 2
Presented by will be persistent through out user session and is expandable upon user’s initiation 3
** Please note that this ad unit is not available for all of our iPhone applications. Please contact Malene Sam or Erin Snee with any questions you may have.

8. Mobile Pre-Roll Video SPONSOR VIDEO Mobile Video Ad Specs:
Maximum :15 second spots
WMV or uncompressed AVI
480x360 resolution
600kbps or higher
44kHz
20fps or higher

9. Third Party Rich Media Opportunities
If an advertiser is interested in implementing rich media units that go beyond our internal capabilities, they can work with a third party to build out their custom ideas.
iPhone innovative ad solution provider:
Pointroll
AdMob
Quattro
Medialets
Actionable Units:
Click to Video
Click to Locate
Click to Call
Click to App Store
Click to iTunes
Click to Audio
Click to Mobile Site
** Please include Malene Sam and Erin Snee regarding any third party rich media conversations.