1. OpenStack & Storage Made Easy at Lush Cosmetics Jim Liddle Jim@StorageMadeEasy.com @JimLiddle

2. Market Category:Private / Hybrid Cloud Market Segment: Enterprise File Share and Sync (AKA Enterprise DropBox) Delivery:SaaS, IaaS, On-Site Vision:#1 EFSS joining up data silos for 'cloud control' Target Market:Mid Market to Enterprise companies Go to Market:Direct, Channel (ISP), White Label USP's: Storage Agnostic, Protocol Gateway, Unification, Encryption, Audit/Governance About SME

3. ‣ Supported OpenStack since March 2011 ‣ Joined OpenStack Community May 2011 ‣ Currently a supporting organization ‣ Support OpenStack Swift Storage ‣ SME Appliance can be deployed on OpenStack Compute ‣ Currently have a number of customers using SME with OpenStack ‣ Examples: Lush (direct Corporate), WebHosting.net (ISP) SME and OpenStack

4. ‣ Lush using Storage Made Easy with OpenStack for 2 years ‣ Since June 2012 ‣ Deployed SME Cloud Appliance on IaaS Hosting (using XEN) ‣ Following trend of data center outsourcing ‣ Initially Deployed 150 users ‣ Now up to 1,000 users in over 50 countries ‣ Enables Management of multiple data sources ‣ OpenStack and any others that are used by the business ‣ Branded as ‘Lush Cloud’ ‣ Entire product stack is brandable and Lush has in-house capacity SME and Lush

5. 5 5 Lush Cloud Screenshots

6. ‣ Storage now a commodity ‣ Data kept in UK important (by UK company) important ‣ Price per user important ‣ OpenStack provides scalable fault tolerant storage on low cost hardware ‣ Enterprise DropBox type use case ‣ SME was able to provide the EFSS piece ‣ Rich Web UI with Cloud Drive / Sync integration into Mac, Windows, Linux ‣ Support all mobile devices that may be used in business (iOS, Android, Windows Phone, BlackBerry) ‣ Provided full audit for files used ‘on cloud’ ‣ Provided governance controls around file sharing ‣ SME storage agnostic - no perceived lock-in if want to swap providers Why OpenStack / SME

7. ‣ Lots of interest by large companies ‣ More than ‘tyre kickers” SME currently working on over 10 concurrent Enterprise POC’s involving Swift ‣ Largest is 250K user base ‣ Continued interest from ISP’s ‣ Partly driven by ‘open source’, partly driven by ROI, partly driven by privacy fall out ‣ Companies looking for ‘missing pieces to be able to deploy ‣ Enterprise File Share and Sync – private Dropbox use case ‣ Desktop integration, mobile integration, apps integration ‣ Cloud Gateway functionality ‣ Integration with “what we have” i.e Active Directory, LDAP, SAML, Kerberos etc ‣ Auditability / Governance OpenStack Swift ‘takeaways’

8. 8 8 Business Architecture

9. 9 9 Logical Architecture

10. 10 10 Appliance Packaging

11. 11 11 Horizontal Scaling

12. 12 12 Demo

13. 13 13 Thanks! www.StorageMadeEasy.com Jim Liddle CEO jim@storagemadeeasy.com