1. Telecom & Social Media Social Media Network Presentation SYEA Tarek Abu Alshamat Damascus, 31 st of March 2012

2. Content Relation Between Telecom and Social Media 1 1 Smart Phones and Social Media 2 2 Case Studies 3 3 How telecom companies are benefiting from Social Media 4 4

3. Telecom & Social Media Hotspots MS must be stationary while in use. Mobile Broadband MS do not need stop while in use. Fixed  MS has a fixed position at the connectionarea..

4. Smart Phones & Social Media What is a Smart Phone? A smart phone is a mobile phone offering internet capabilities and personal computer type functionality. Smart phones have become increasingly popular because of the access they provide to email, social networking and advanced applications. Smart phones also have bigger screens, more processing power, greater memory storage and more camera pixels than feature phones! Smart phones run on operating systems such as RIM (Blackberry), Apple’s iOS (iPhone), Android, and Windows Mobile.

5. Smart Phones & Social Media

9. Raise of Blackberry as a social network and email platform Apple’s iPhone full integration with Twitter

10. Smart Phones & Social Media Android OS full integration with Facebook, Whatsapp and other applications

11. Smart Phones & Social Media

13. Telecom & Social Media Source: Morgan Stanley

14. Telecom & Social Media

15. More data traffic More data revenues + Lower Voice and SMS traffic Lower revenues -

16. Telecom & Social Media +- - URL Based charging. - Create special bundles for some applications

17. Case Studies

18. Vodafone – Skype Case The Case: -Voice traffic is going down in some operations. - More than20% of calls went through VoIP applications. -Vodafone banned Skype service in some countries. - Customers and TRAs angry, while Vodafone blaming VoIP poor quality while they are state of art operator. Result: - Allow Skype on data lines only. - Create a special bundle to share the revenue.

19. Vodafone – Skype Case

20. Zero Facebook Case - Fast. - Free. - More than 50 operators. - High Penetration rate in poor countries.

21. How telecom companies are benefiting from Social Media - Great media tool. -Instant reach. -Fan pages on Facebook. -Twitter feed. -YouTube channels. -Professional groups. MTN Syria: - Dedicated professional team. -Facebook Page. -Twitter feed. -The first virtual CSC over Facebook was introduced in March 2012.