1. Innovation Engineering CREATE Fundamentals

2. Our Destination Meaningful Meaning Purpose Value Significance Unique Novel Unusual Provocative Unexpected

3. Meaningful Uniqueness Customers are willing to pay more money for your offering – Product offering – Service offering – Employee offering

4. The Relationship Uniqueness Meaningfulness SOS WOW WEIRD

5. S = stimulus D = diversity F = fear

6. Stimulus Response Model Stimuli Eureka

7. Diversity Multiplies Stimuli What do you think of ???

8. Diversity Multiplies Stimuli “beauty” “Vitamin C” “Rose Water” “Tango”

9. Osborn’s Creativity Principles 1.Deferment of Judgment 2.Quantity Breeds Quality

10. Related/Unrelated Stimulus StimulusFree AssociationUnique Idea Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment.

11. Related/Unrelated Stimulus StimulusFree AssociationUnique Idea Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment. African Safari

12. Customer Problems as Stimulus StimulusReal ProblemMeaningful Idea Student Parking

13. Customer Problems as Stimulus StimulusReal ProblemMeaningful Idea Student Parking Stu Parking

14. Customer Problems as Stimulus StimulusReal ProblemMeaningful Idea Student Parking Learning to play Violin Stu Parking

15. From Weird to WOW SOSWeird IdeaWOW Idea Breakfast with coffee, toast, cereal Lot’s of kitchen gadgets, No cupboards Hanging clothes in small closets

16. Mind Mapping Ideas for New Type of Pizza Related: Types of Customers Related: Occasions Breakfast Unrelated: Rock & Roll Unrelated: Smart Phones