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Published byLynn Barker Modified over 9 years ago
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Since 1983…over $650 Million Completed Spa Development Feasibility / Market Studies Concept Development Facility Planning Equipment / Product Selection Marketing Staffing Operations / Management Support Spa Economic/Consumer Research ___________________________________________
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Spa Revenue Per Occupied Room (RPOR) © 2004 Health Fitness Dynamics, Inc. (HFD) N = 36 US Resort Spas
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Payroll as % of Gross Revenues © 2004 Health Fitness Dynamics, Inc. (HFD) N = 36 US Resort Spas
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Operating Expenses as % of Gross Revenues © 2004 Health Fitness Dynamics, Inc. (HFD) N = 36 US Resort Spas
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Net Operating Income as % of Gross Revenues © 2004 Health Fitness Dynamics, Inc. (HFD) N = 36 US Resort Spas
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“Spa Design Trends” Presented by: Patty Monteson, ISHC Co-Owner Health Fitness Dynamics, Inc. (HFD) www.hfdspa.com * 954-942-0049 Resort Management Conference March 20, 2006
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Why People Use Resort Spas To Relieve Stress Want a Small Indulgence Want to Feel Better Improve Well-Being What They Enjoy Most Rest & Relaxation Source: HFD Spa Consumer Research
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Design Trends - Overview General Design Trends Treatment Rooms Design Themes HFD’s New Paradigm
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General Design Trends Nurturing & Relaxing Environments Comfort Zones Dry Lounges Wet Lounges Separate & Co-ed
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Design Trends – Treatment Rooms Treatment Rooms as Cocoons Couples Rooms Multi-Purpose Rooms Spa Suites
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Design Themes Spas for Celebrations / Special Occasions
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HFD’s Spa New Paradigm Spa “Playground” Spa “Anywhere/Everywhere”
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Plan The Spa to be Profitable Multi-Functional “Control” Points Flexible Areas Balance of Revenue & Non-Revenue Zones –Revenue Zones: Treatments (Spa & Salon) & Retail –Non-Revenue: Comfort Zones; BOH; Administration
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