1. Kim ’ s cafe HSE Summer School Program Doing business in Russia N.I.Guseva

3. Among the various cafés, what is the Kim’s café’s property and why they can have opportunity to get reach to customer satisfaction. 1. Introduction

4. Introduction

5. Desert Shop Beverage Rice cake Bing su Korean tea Coffee Transparent window Maroo

6. Before start up new business, it is really important to know the market environment. In this chapter will show you the real situations we faced with analysis tool. 2 & 3 Analysis

7. PEST Analysis

8. Chart 1

9. Chart 2

10. SWOT Analysis

11. Chart 3 Chart 4

12. Chart 5

13. By now we analyzed market situation with a big view. And now let’s see the market in detail and build up business plans. 4. Market research

16. By gathering all information before, we will show you out secret strategy to successful business in Russia. 5. Promotion strategy

18. Thank you