1. Group Project 2 : Strategic Use Of IT For Competitive Advantage

2. Ding Teng Yee (85895) Goh Choon Yang (86243) Melissa Lim Mei Ling (85897) Vasanthi Kandasamy (85874) GROUP MEMBERS Group Project 2 : Strategic Use Of IT For Competitive Advantage

3. Chew Thean Yeang or CTY Sdn. Bhd. A collection of fish shop & factories Owner is Chew Seng Lye One of the biggest fish and pet accessories business in South East Asia INTRODUCTION What is Chew Thean Yeang Aquarium Sdn Bhd ?

4. PORTER’S 5 FORCES ForceImpactPotential use of IT Threat of New Entrants New CompetitionWider Publicity – terms of advertisement Economies of scale – Use IT to enhance production capability Brand identity Buyers’ bargaining power More servicesUse of Credit Card Payment Offering Point Collection System Information Management Suppliers’ bargaining power Minimal Impact – as sources from various suppliers Use IT to enhance their tracking system – inventory management - Track the performance of their suppliers in terms payment and quality of goods) Threat of substitutes Reduced DemandsMinimize cost leading to decrease of retailing price To provide better information – Product and cost Rivalry among firmsCompetition on prices, productions, distribution Better inventory management Lower down operating cost – leading to decreasing of selling price Differentiation – Credit Card payment, Point Collection System