2. Running Definition: to move very quickly, by moving your legs more quickly than when you walk “The divers were running to catch the boat before it left the dock.” (page 9)

3.  relating to the most basic and important parts of something  Page 9

4.  to make a signal to someone to show that you want them to come towards you  Page 22

5.  a radical change or difference is very big and important  radical ideas are very new and different, and are against what most people think or believe  Page 11

6.  the additional effectiveness when two or more companies or people combine and work together  Page 42

7.  someone or something that represents or is very typical of an idea or quality  Page 43

8.  to stop opposing someone or something that is stronger than you, and allow them to take control (if you succumb to an illness, you become very ill or die of it)  Page 16

9.  to have a lot of power or influence, and to use it  Page 40

10.  a big company, or a group of companies acting together as a single organization  Page 24

11.  someone who starts a new business or arranges business deals in order to make money, often in a way that involves financial risks  Page 26

12.  permission given by a company to someone who wants to sell its goods or open a exact copy its original store  Page 44

13.  determined to be successful, rich, powerful  Page 30

14.  to describe or show someone or something in a particular way, according to your opinion of them  Page 41