1. 2011. Technology has developed astonishingly. Yet… We still have a problem…

3. Wake up with Shake Up Product and Service Innovation Yonsei School of Business Bala

4. Contents

5. Introduction-Problem

6. Yonsei School of Business Product and Service Innovation BALA Problematic situation Set Alarm Sleep Tight Wake Up Setting up alarm (push system) Syncing with schedule Forgetting set up Environmental interruptions: -Text messages -Phone calls Snooze Not fully awake while turning off Not right time to wake up Conventional alarms do not provide a solution for a simple “good night sleep!”

7. Yonsei School of Business Product and Service Innovation BALA Funnel of Innovation

8. Solution-SHAKE UP

9. Yonsei School of Business Product and Service Innovation BALA Solution Total Solution for Better Sleep Shake Up!

10. Yonsei School of Business Product and Service Innovation BALA Solution Alarm Set Up Conventional alarm: push system Shake Up: Pull System

11. Yonsei School of Business Product and Service Innovation BALA Solution Alarm Set Up Target: people with regular schedule ex) students, workers, etc Sync with our schedule Automated alarm system will ask you 12 hours before your first schedule

12. Yonsei School of Business Product and Service Innovation BALA Solution Sleeping Well “Disrupting interruptions” Shake up will activate silent mode to prevent any interruptions

13. Yonsei School of Business Product and Service Innovation BALA Solution Backup plan for urgent calls Rates urgency depending on number of calls from same person within 15 minutes Deactivate silent mode for urgent calls when the urgency rate is above 3

14. Yonsei School of Business Product and Service Innovation BALA Solution Shake up! Wakes you up at the “right time” Analyzes sleep cycle (REM/non-REM)

15. Yonsei School of Business Product and Service Innovation BALA Solution Change waking-up to an experience Integration of alarm, vibration and game Shake up!

16. Business Model The Next Step

17. Yonsei School of Business Product and Service Innovation BALA Marketing Price Business Model FREE Shake up SoundHound Copyright Payment Information Customers SleepCycle Business Alarm Information Cost Copyright (SleepCycle, etc) Application development

18. Yonsei School of Business Product and Service Innovation BALA Next Step Network Effect Free of charge  more users Database Database of information of users Alliance Licensing to platforms (i.e. iOS, Android)

19. Yonsei School of Business Product and Service Innovation BALA Teaser!