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Our Company Importers & distributers of premium coffee Owners of il barista coffee brand Importers of ice coffee machines.

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Presentation on theme: "Our Company Importers & distributers of premium coffee Owners of il barista coffee brand Importers of ice coffee machines."— Presentation transcript:

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2 Our Company Importers & distributers of premium coffee Owners of il barista coffee brand Importers of ice coffee machines

3 The Cafe Frappe Brand

4 “We respect the Greek origin of frappe, in the process of creating the café frappe brand it was important for us to connect people to the Greek experience when they are first introduced to our new version of frappe thus combining tradition and innovation”

5 On table ads

6 Marketing goals Israel has over 20,000 coffee shops We are targeting 20% of this market (4,000) coffee shops within 1 year Penetration to all leading coffee chains within 6 months Penetration to leading hotel chains within 6 months

7 Development Currently being developed 3 new frappe flavours : Vanilla, toffee, banana Joint project with importer of Van Gouch espresso vodka In Israel to be sold in bars and clubs Development of protein shake combined with frappe to be sold in gyms and sport clubs in Israel

8 Marketing tools www.cafe-frappe.com our international website www.cafe-frappe.com PR firm on monthly retainer promoting our brand on national TV, press and internet ads Facebook promotion and ads

9 Design: Harel Productions www.harelproductions.com


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