1. Production Management
Thursday 22 November 2012
Operations and
Production Management
Professor Robert Shaw
School of Management
Guangdong University of Foreign Studies

2. Course objectives
At the completion of this course students will be able to:
Understand the vocabulary and key concepts in use in operations and production management.
Appreciate the historical development of operations and production management globally.
Discuss key issues in operations and production management, such as globalization and outsourcing.
Display research skills, including the ability to define a topic of enquiry, locate resources for an enquiry, analyze and summarize relevant material, and draw conclusions.  RESEARCH REPORT

3. Today (Session 13, Lecture 11)
Thursday 22 November 2012
Today (Session 13, Lecture 11)
Lecture:
(1) Completion from last time: Corporate Social Responsibility and
Operations Management
(2) Conducting surveys in operations management
2. Writing your paper
How are you doing?
Keep going

4. Course Outline (Syllabus)
Weeks 14 & 15 topics
1. Human aspects of operations
a. The advent of humanistic management in the West
b. Introduction to ethics in operations Management
Operations and corporate social responsibility
a. Definitions of corporate social responsibility
b. Impacts of operations
c. Local examples
d. Global examples

5. Corporate social responsibility in Operations Management
What is CSR?
Stakeholder theory
How CSR involves OM & PM
Find some examples
China
Overseas

6. Surveys in Operations Management

7. Survey research in business
Range of situations
Operations and production management
Quality control
Output measures
Facts about the world, not conceptual relationships (for example)

8. Key words Research questions Populations & samples Validity
Construct validity
Face validity
Reliable
Consistency of instruments
Consistency of measurement situations
Temporal consistency
Sample problems in reliability

9. Key words Subjects & respondents Structure and semi-structure
Interviews (face-to-face, telephone, video)
Instruments (open? closed?)
Data
Raw
Derived

10. Key words Some common kinds of studies Perceptions Public opinion
Others
Research management and the researcher
Interviewer training
Interviewer reliability
Incentives for interviewers
Types of questions
Open ended
Closed
Precision

11. Process – initial steps
Managers needs
Purpose
Relationship to the business / plans
Feedback on production
Stakeholders
Ethics of research

12. Process – instruments Selection is important Key considerations
Adequacy
Time
Cost
Your capabilities
Delivery mechanism and instruments
Telephone vs face-to-face
Interview vs precise questions
Web vs telephone

14. Process – instrument construction
Initial scoping
Item production
Research question alignment with purpose and objectives
Language problems
Pretesting
Vital
Expense considerations
Administration of instrument

15. Process – item construction
What is wrong with this question?

16. Process – data Integral part of planning Trial runs Interview data
Statistical tests - stick to the basics
Packages, for example SPSSX

17. Process – data – surveymonkey

18. Process – the art of interviewing
Preparation
Arrangements
Formal approvals
Indicate use of the information
Appropriate people
Time-frame
In the interview
Set the tone
Recording methods
Professionalism
Indicate follow-up

19. Task for the week
Send me an with your current draft. It must show:
some references in APA format
the introduction
the proposition you are arguing for, and
some work towards the arguments (that is, some drafting of the main part of the paper.
At least 1000 words!
(Remember your test in two weeks!)