1. The Library and the Environment Certified Public Library Administrator Program presented by Jim McPeak and George Needham

2. Our agenda Welcome and introductions Environmental scanning Discussion of the local environment The Tree County Library case study Data gathering Data application Scanning your community Bringing it all together

3. So what’s the big deal? “It is not necessary to change. Survival is optional.” W. Edwards Deming

4. The environment What we mean in this context What we will not be addressing

5. An introduction to scanning What is environmental scanning? Who does it? When is a good time to start? Where should we be looking? And the fifth W…

6. Why bother? You’re looking for what everyone else has seen, but no one else has thought about.

7. Or…

8. The OCLC Environmental Scan

9. The landscapes Social Economic Technology Research and Learning Libraries

10. Dominant trends

14. Library self-service

15. Library disaggregation

16. Library re-aggregation

17. Collaboration “Collaboration is an unnatural act committed by non-consenting adults.” Robert Martin Former Director of IMLS

18. How does this play out in libraries?

19. The library paradigm shift From… Book custodian  One medium  Own collection  Just in case  In-sourcing  Local reach  You go to library  To... Service-oriented info provider Multiple media Library without walls Just in time Outsourcing Global reach The library comes to you Credit: Julie S. Sabaratnam

20. The Attention/Resources Balance

21. Self-service Self-Service

22. Travel agents

24. Insurance agents

25. Neighborhood pharmacists

26. And librarians

27. The decline and fall of the expert

28. What did we want to know?

29. Our respondents 96% have visited a public library 57% use a library several times a year or more 72% overall hold a library card 90% of students have cards

30. How you would rate information available from each source? Search engines88% Libraries79% Bookstores77% Online bookstores58% Online libraries46%

31. What sources have you actually used? Google71% Yahoo64% MSN Search48% Ask Jeeves46% AltaVista, Lycos (tie)28% Netscape26% Library Web Site21% Online librarian/“Ask a Librarian”5%

32. Comparing libraries to search engines AttributesLibraries Search Engines Trustworthy/credible sources60%40% Accurate, quality information56%44%

33. Comparing libraries to search engines AttributesLibraries Search Engines Trustworthy/credible sources60%40% Accurate, quality information56%44% Reliable/always available28%72% Cost-effective25%75% Easy to use15%85% Convenient11%89% Fast8%92%

34. Trustworthiness of information Information from libraries is… Less trustworthy than information from search engines 9% More trustworthy than information from search engines 21% NO DIFFERENCE in trustworthiness70%

35. Comparing librarians to search engines Assistance from librarian was… Much better20% Better24% NO DIFFERENCE43% Worse9% Much worse3%

36. The love-hate continuum Kathy Sierra on the “Creating Passionate Users” blog http://headrush.typepad.com/creating_passionate_users/2006/01/death_by_riskav.html

37. A new report…

38. What type of online activities have you done in the past 12 months? General public respondents (US Only, except as noted) Browsed for info on a search engine86% Browsed for or purchased books (ALL)56% Sent or received instant messages (ALL)51% Used a social media site, such as YouTube32% Used a social networking site, such as Facebook37% Used a library web site (ALL)20%

39. How important is it for your library to keep the following information private? General public respondents Personal information (address, phone number)75% Information requested from librarian online49% Information requested from librarian in person49% Items borrowed from library in person46% Items borrowed from library online46%

40. How important is it for your library to keep the following information private? College student respondents Personal information (address, phone number)66% Information requested from librarian online39% Information requested from librarian in person39% Items borrowed from library in person39% Items borrowed from library online36%

41. Why use a social networking site? General public respondents who’ve used social networking sites My friends use the same site66% The site is fun42% To network or to meet new people37% To be part of a community28% The site is useful28% To document and share my personal experiences22% To self-publish18%

42. “When you’re riding a dead horse, the best strategy is to dismount…”

43. Roles for the library % agreeing or completely agreeing that this is a library’s role A place to learn85% A place to read81% Make needed info freely available80% Support literacy78% Provide research support77% Provide internet access73% Promote kids’ learning/development73% Provide free info for less fortunate71% Place to get books/videos/music70%

44. Disruptive technologies

45. User Centric Libraries “We have a long history of librarians defining good service to the user. Now we have the user defining good service, and expecting us to deliver it!” Berndt Dugall University of Frankfort

46. What are they telling us?

47. “Stop making it feel like church!”

48. Wrapping Up

51. “Where would you go for information on nutrition?” Consult a professional source56% Look it up in a book18% Ask a friend/family member9% Consult a magazine8% Consult a library1%

52. The Public Library Inquiry, 1947-50

53. What they wanted then…

54. Take the plunge! “Nothing is built on stone; all is built on sand, but we must build as if the sand were stone.” Jorge Luis Borges

55. Thanks! Your presenters: –Jim McPeak (peakers@oh.rr.com)peakers@oh.rr.com –George Needham (needhamg@oclc.org)needhamg@oclc.org

56. Stakeholders Checklist This following lists are NOT complete. There are many other possible stakeholders, such as school officials, leaders of local colleges and universities, and other cultural heritage groups.

57. Internal Stakeholders The Board The Staff Friends of the Library

58. External Stakeholders Government Officials –Get to them through their constituents –Users = Voters –“How does it affect my office?” Media –Get to the editorial board –Bloggers –Posting to local message boards Business community –“What’s in it for me?” –Library as community selling point –Quicker access for business community

59. Stakeholders: Friends Start attending their meetings Get their input --- solicit their interests What are their wishes? Make Friends feel needed: that’s when they’re most effective

60. Stakeholders: The Board Pitch this as a legacy They’re more powerful than staff in local government Know constituency better Representative of other facets of the community Use their networks to extend your own

61. Stakeholders: Staff Data supporting change Reinforce public convenience (self-service) Mission statement to support self-service? Language such as “Provide” or “Self-sufficient information seekers” Demonstrate change: Hands-on experience Connect staff to staff in other libraries that have survived the changes Provide a forum for expressing concerns

62. Stakeholders: Business Community Join Rotary Club: great networking Chamber of Commerce Target business/library resources to develop relationships Target mailings to specific audiences Cooperative efforts with other non-profits Vendors as sponsors of events Technical training for small businesses Links between library and business sites Connect with Realtors: loaned art to decorate vacant houses!

63. Stakeholders: The media Public service announcements, event ads News releases Local access TV School announcements/newsletters Host a media wine and dine Formal/informal communications – keep lines open even when you don’t need anything Connect to new audiences through MySpace, YouTube E-mail bloggers within your community Private receptions, such as those with authors Reciprocal links with media sites Post photos of library events on Flickr

64. Stakeholders: Government Give something in return for their support – visibility. Make a big deal, even when it isn’t! Attend local government meetings Mail them library cards Attend NYLA Lobby Day Host a Legislative Breakfast Invite local civic groups to meet at the library ALA Locally Adaptable READ posters: Use NYLA’s for state “Assembly Critters” and Senators