1. webinars part of Land-grant University System national network HORTICULTURE ranching ONLINE Local Access seminars ENVIRONMENT agriculture nutrition Transformational Education Small Business Rural HEALTHY PEOPLE community economic vitality FAMILY WELL-BEING FOOD SAFETY 4-H youth development learning tools translating research URBAN civic engagement TRUSTED RESOURCE ask-an-expert water conservation Disaster preparedness FORESTRY All 50 states District of Columbia U.S. territories Leadership Development ENERGY farming train the trainer

2. Innovations for the Next Century Jimmy Henning ECOP Chair and Director, UK Cooperative Extension

3. Why Extension? In a world of Google and Wikipedia, why is Cooperative Extension needed? In a world of Google and Wikipedia, why is Cooperative Extension needed?

4. Complex Problems Need More Than A Website

5. Do we have the right characteristics for a second 100 years?

6. Innovations for the Next Century – Motivating Characteristics Trustworthy Source Trustworthy Source Great Staff Great Staff Convenient Access Convenient Access Current/Reliable Information Current/Reliable Information Expert Review Expert Review

7. Copernicus Brand Value Study of Extension “There is broad consensus between Extension Stakeholders and the General Public on what Extension should “stand for.” Copernicus Brand Value Study

8. Copernicus Extension Brand Marketing “The brand building task therefore becomes one of maintaining high service levels and expanding communication of what Extension delivers”

9. Innovations for the Next Century - Personnel What kind of employees are we looking for?

10. Innovations – 21 st Century Extension Professionals

11. Innovations – Ability to Rapidly Adapt EDEN Extension Disaster Education Network

12. Innovtions: eXtension.org

13. Innovations – Value in the Urban Market Urban Programming

14. Innovations – Urban Ag Online training for 6000 urban ag businesses (GA)

15. Innovations in Partnerships

16. Innovations – Community Engagement

17. Innovation - Engagement

18. Innovations - Shared Expertise Sharing expertise among universities Sharing expertise among universities eXtension – facilitated collaboration eXtension – facilitated collaboration

19. Innovations – Program Delivery Webinars Leverage People Resources

20. Innovations – Technology and Service Rapid diagnosis of problems Rapid diagnosis of problems

21. Innovation – Applied Research Response to Critical Issues – Soybean Rust – Develops depth of skills and confidence

22. Innovations - Big Tent Agriculture Urban Extension Organic/Natural Local Food Community Projects

23. Innovations – Global Agriculture

24. Joint Reporting Database Innovations – Telling Our Story Innovations – Telling Our Story

25. Innovations for the Future True to core values – Research-based – Relevance to local issues – Relationships

26. See you in 2114 for the BiCentennial