1. The Art of the Webinar: Strategies to Maximize Research Dissemination and Outreach Efforts Sponsored by The American Youth Policy Forum

2. Presenters Scott Solberg, Associate Dean for Research, Boston University Loretta Goodwin, Senior Director, American Youth Policy Forum George Knowles, Communications Associate, American Youth Policy Forum

3. Objectives Explain why using webinars can help with dissemination of research and outreach Demonstrate how to create a successful webinar experience Describe how AYPF can assist you in these objectives

4. Let’s have a dialogue! Want to ask the presenters a question? Use the questions box anytime

5. Polling Question How many of you have used a webinar to disseminate your research?

6. Scott’s Webinar Boston University’s experience working with AYPF Why recommend this option? Following Scott’s comments there will be time for Q&A, so please type your questions in the “Questions” box.

7. Why use a Webinar? Increase visibility and accessibility of your research Augment grant applications Interact with your audience in real time, and get feedback Incorporate into your evaluation system

8. The Four Ps: Creating a successful webinar experience Planning Practicing Promoting Presenting

9. Webinar production: a look behind the scenes Dedicated AYPF staff with specific roles (presenter, moderator) Back-up system Webinar recording Post-webinar surveys

10. Question and Answer Time! Please type any questions you have for Scott in the “Questions” box.

11. Planning Consider: Is a webinar the right format? Framing the research for a broad audience Which platform will you use? How many presenters are needed? Prepare materials

12. Planning: Prepare Materials How many slides can you discuss in the time frame? Create dialogue – surveys, polls, questions Include graphics and visual materials Avoid “walls of text”

13. What NOT to do:

14. Practicing Review video tutorials on GoToWebinar Participate in practice sessions or “dry runs” with AYPF staff Practice in front of the mirror Avoid reading from a script; use a conversational tone

15. Questions/Comments?

16. Promoting Integrate webinars into communications channels (social media, e-bulletins, etc.) Email invitations Share with targeted colleagues Send invitations to your networks

17. Presenting Facilitate a discussion, keep audience engaged Bring the energy! Let slides act as a guide Verbatim is verboten! Remember your conversational tone!

18. Who is AYPF? We Bridge Research, Policy and Practice Inform and Convene Policymakers Disseminate Information, e.g. via webinars

19. Why work with AYPF? Experience Reach Relationships Reputation

20. Final Questions/Comments