1.  2001 Prentice Hall, Inc. All rights reserved. 1 Chapter 18, e-Publishing Outline 18.1Introduction 18.2Electronic Publishing 18.3Self-Publishing 18.4Print on Demand 18.5e-Publishing: Related Hardware and Technologies 18.5.1XrML 18.5.2e-Books 18.6Online News Services 18.7 e-Zines and Online Magazines 18.8 Future of e-Publishing

2.  2001 Prentice Hall, Inc. All rights reserved. 2 18.1 Introduction e-Publishing is creating role reversals in the publishing industry Self publishing is made easier with the Web Print-on-demand will become widely available Steven King and others have revolutionized the publishing industry with their e-publishing efforts XrML could make security and copyright concerns disappear

3.  2001 Prentice Hall, Inc. All rights reserved. 3 18.2 Electronic Publishing Traditional publishing relies on large print quantities to keep costs low Cannibalization –A decrease in sales of a product directly resulting from the launch of a new improved product Break-even point –The exact point when revenues and expenses are equal

4.  2001 Prentice Hall, Inc. All rights reserved. 4 18.2 Electronic Publishing Major publishers will have to restructure revenue models to cover the resulting expense Traditional distribution providers and storage facilities could also be hurt by a shift to electronic publishing Content creator –The writer or author of content

5.  2001 Prentice Hall, Inc. All rights reserved. 5 18.2 E-Publishing SWOT

6.  2001 Prentice Hall, Inc. All rights reserved. 6 18.2 Project Gutenberg Started at Xerox in 1970 to measure operator productivity They needed a project that would take a huge number of man hours Goal to convert 10,000 public domain classics into electronic format Used ASCII for uniformity Many e-publishing sites offer Guttenberg texts at no charge

7.  2001 Prentice Hall, Inc. All rights reserved. 7 18.3 Self Publishing The Internet makes it easier to offer your materials to a global audience Self publishing includes writing, publishing and marketing your materials Even without an e-commerce infrastructure e- matter can attract visitors Newsletters are a popular medium for self publishing

8.  2001 Prentice Hall, Inc. All rights reserved. 8 18.3 Self Publishing Subsidy e-publishing –Material is published, but only on an honor system –Marketing and distribution is offered at an additional fee Examples: –XlibrisXlibris –MightyWordsMightyWords –iUniverseiUniverse –@Random@Random

9.  2001 Prentice Hall, Inc. All rights reserved. 9 18.3 Steven King Self Publisher Feature In March 2000, Ride The Bullet sells 400,000 electronic copies His second effort The Plant was self published and sold on the Web on the honor system If 75% paid for the material, the book continued Steven King was one of the first major publishers to use the electronic medium

10.  2001 Prentice Hall, Inc. All rights reserved. 10 18.3 Steven King Self Publisher Feature Stephen King self published his second e-book, The Plant. (Courtesy of Stephen King.)

11.  2001 Prentice Hall, Inc. All rights reserved. 11 18.3 Steven King Self Publisher Feature Mightywords gives authors a chance to publish their works online. (Courtesy of Mightywords.com.)

12.  2001 Prentice Hall, Inc. All rights reserved. 12 18.4 Print-on-Demand Custom printing will make every piece of content available in a few minutes Bookstores and libraries could offer print on demand services Print-on-demand could help prevent waste and reduce deforestation Barnes and Noble may begin offering print-on- demand in their retail stores

13.  2001 Prentice Hall, Inc. All rights reserved. 13 18.5 e-Publishing Hardware, Software and Related technologies E-books, personal digital assistants and the Web have transformed content creation and publishing E-book –A product which displays electronic content on a device the size of the average paperback book XrML will protect copyrighted material A standard e-publishing format will be possible with XML

14.  2001 Prentice Hall, Inc. All rights reserved. 14 18.5.1 XrML XrML –The extensible rights markup language uses XML to define the usage rights of a particular document or product Trusted System –Products such as VCRs, copy machines and printers which read and execute XrML rules XrML can be used to protect any digital product be assigning specific user rights

15.  2001 Prentice Hall, Inc. All rights reserved. 15 18.5.2 e-Book Readers Electronic book reader technology formats electronic content so that it is easily Personal Digital Assistants, home computers and e-books readers can all be used to read e-published material Examples: –Gemstarebook.comGemstarebook.com –Openebook.comOpenebook.com –Peanutpress.comPeanutpress.com

16.  2001 Prentice Hall, Inc. All rights reserved. 16 18.5.2 e-Book Readers eBook is one of many electronic book readers available. (Courtesy of Gemstar- TV Guide International.)

17.  2001 Prentice Hall, Inc. All rights reserved. 17 18.6 Online News Sources The Web is a major resource for accurate up-to- the-minute news and information The Web is also a resource for rumors and false information Major news providers compete with individuals and small players online Examples: –CNNCNN –ESPNESPN –Drudge ReportDrudge Report

18.  2001 Prentice Hall, Inc. All rights reserved. 18 18.7 e-Zines and Online Magazines e-Zine –An electronic magazine usually focused on a small subject area e-Zines and newsletters exists for a broad range of topics e-Zines are a good way to get your products and services noticed Examples: –InfojumpInfojump –Fool.comFool.com –SlateSlate

19.  2001 Prentice Hall, Inc. All rights reserved. 19 18.8 Future of e-Publishing Digital paper and digital clothing will allow writing on almost any surface Xerox has created the fist digital printing format which stores large amounts of data in small characters called dataglyphs A convergence of media will enhance digital publishing

20.  2001 Prentice Hall, Inc. All rights reserved. 20 18.8 E-Ink E-Ink was created at MIT and allows text to be dynamically generated on thin media Microcapsules –Small blue fluid filled capsules filled with pigment chips Pigment chip –Small positively charged chips that when drawn to the surface of a microcapsule make it appear white By selectively applying a negative charge to microcapsules, text can be created In the future E-Ink will be applied to any surface providing paper thin electronic text

21.  2001 Prentice Hall, Inc. All rights reserved. 21 18.8 E-Ink E Ink is made up of microcapsules. (Courtesy of E Ink Corporation- October 2000.)