1. Effective solutions for green urban transport – Learning from CIVITAS cities Geneva, 16 April 2013 Lidija Pavić-Rogošić ODRAZ-Sustainable Community Development

2. Slide title Senior citizens and public transport? Happy together City of Zagreb is faced with a continuous increase in the number of senior citizens Mobility is highly important for the quality of their lives Seniors were not in the focus of PT operator or City of Zagreb Transport office as a specific user group Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić Background: before CIVITAS

3. Slide title Senior citizens and public transport? Happy together Objectives: Improve safety of senior citizens in public transport Raise reliability of public transport to senior citizens Increase the understanding among public transport staff of senior citizen’s expectations and needs Partners: City of Zagreb, Office for Strategic Planning and Development ODRAZ ZET – PT operator Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić CIVITAS ELAN Measure: Safety and security for seniors  Plan for stakeholder engagement prepared

4. Slide title new low-floor vehicles allow safer and more comfortable acess platforms adjusted to needs of physically challenged 147 displays at PT stops across the city inform on arrival of trams and buses CCTV cameras and surveillance system introduced shelters to protect from precipitation on most PT stops Safety and security for seniors improved Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

5. Slide title Senior citizens and public transport? Happy together Target group Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić Recruited in cooperation with City Office for Social protection Homes for elderly and seniors’ associations visited CIVITAS ELAN joined marking of International Day of Older Persons and Healthy week– additional 2.000 beneficiaries Public presentations Senior citizens - to encourage them to use more public transport

6. Slide title Senior citizens and public transport? Happy together Implementation – an overview Workshops with elderly citizens Workshops with tram and bus drivers Leaflet with practical advices for seniors Short movie on seniors in PT „Alojz and Vlatka” CIVITAS ELAN Info-point presentations Visibility in different media  Inspired by Salzburg PT provider! Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

7. Slide title Workshops with senior citizens 17 workshops in different homes for elderly held Participants: almost 500 elderly persons project partners: ODRAZ, ZET project personnel, City of Zagreb ZET drivers, traffic police, City department for traffic and City department for social welfare Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

8. Slide title What we do on workshops? a conversation related to city mobility follows the presentation of brochure and promo film ZET drivers give recommendation for safety in PT vehicles Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

9. Slide title Comments We are very satisfied with new trams! They make our life easier, it is safe to enter the tram. The disadvantage is that the part of corridors are narrow New buses are more comfortable Displays - good for easier travel planning We appreciate raising awareness of PT drivers on need of elderly passengers Leaflet with guidelines for safer use of PT for elderly people are useful ZET Transit System radio in PT vehicles with important traffic information is very useful Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

10. Slide title Comments A lack of culture amongst the cyclist; the City should look for a solution to the problem of rushing bicyclists A lack of traffic culture in general among citizens The lack of information about electronic PT ticketing system Crowds in trams and buses during rush hours Bad maintenance of tram and bus stops; vandalism A short duration of green light for pedestrians on traffic lights A need for more traffic lights with sound notification Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

11. Slide title Concrete results Based on a discussion during the workshop, together with a traffic police ► a proposal for better solution at one crossroad to be more user friendly was sent to a City office for traffic Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

12. Slide title Workshops in ZET depot Workshop in ZET depot on how to use PT safely Workshops on safety of elderly in PT with tram and bus drivers 4 workshops with more then 160 drivers Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

13. Slide title The leaflet a leaflet with practical advices for seniors on how to use PT – distributed at events  the first of the kind Senior citizens and public transport? Happy together

14. Slide title CE joined the International Day of Older Persons held on 29 September opportunity to distribute practical guidelines for safer use of public transport for elderly people well accepted by seniors Mayor of Zagreb Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

15. Slide title Promo film A short movie (1,5 min) on seniors in PT „Alojz and Vlatka” prepared Regularly shown during workshops with elderly Promoted in Info-point, presented on national TV – HRT and Z1 TV English subtitles prepared and posted on civitas.eu web page http://www.youtube.com/watch?v=3zoa Gg4Zn9g Excellent feedback from elderly people during workshops Attracts the interest of media Senior citizens and public transport? Happy together

16. Slide title CIVITAS ELAN Info-point Wednesdays in tram: Safety of elderly in PT Presentation; short film and brochure promoted Media interest Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

17. Slide title CIVITAS ELAN Info service app 400 addresses, including 86 journalists Photo competition, EMW Photos with elderly passengers Senior citizens and public transport? Happy together

18. Slide title CIVITAS ELAN Zagreb web site Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

19. Slide title Media and Safety of elderly in PT three TV reportages on elderly and safety in PT (including short film, interview with bus driver) web articles written articles Senior citizens and public transport? Happy together Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

20. Slide title Senior citizens and public transport? Happy together Results Some 500 seniors participated in 17 workshops Recommendations for mobility improvements collected and referred to relevant authorities Seniors acquainted with information on how to travel safe in PT Seniors informed on types of available e- tickets and their use Four workshops with more than 160 PT drivers, drawing drivers' attention to seniors' needs in PT Improvements in PT- low floor trams and buses co-funded through CIVITAS ELAN contributed to easier and safer use of PT by seniors Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

21. Slide title Senior citizens and public transport? Happy together Working with the target group Seniors showed appreciation, in particular emphasising the attention given to them - not as a part of problem, but as a part of mobility solutions Lessons learned: new angle to the issue is worth trying - sometimes small interventions could contribute to the quality of life for senior citizens special attention should be put on growing stakeholder group of seniors by ZET- they represent an important public transport users Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

22. Slide title Elderly willing to participate in mobility dialoge - they know specific problems in their neighbourhood and think about possible solutions Trust should be built - many citizens, including elderly, do not believe that they can influence decision-making Those involved were satisfied for the opportunity of gathering together and discussing issues of common interest Concrete initiatives emerged Senior citizens and public transport? Happy together What we found out? Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić

23. Slide title Regards from Zagreb! Lidija Pavic-Rogosic ODRAZ-Sustainable Community Development lidija@odraz.hr www.odraz.hr www.civitaszagreb.hr Learning from CIVITAS cities 16 April 2013 Geneva Lidija Pavić-Rogošić Senior citizens and public transport? Happy together