1. CMS Mobile Marketing Plan Q3 2010 CMS Computer

2. www.cms.com.vn Phòng TH & TT Objectives  Take advantage of CMS brand to approach end-users nationwide.  Highlight special features of CMS value Laptop  Increase sales volume: Reach 15,500 laptops sales-out by end of Q3- 2010.  Key activities:  Big sales promotion on Vietnam Computer World Expo in Ho Chi Minh city: Introduce CMS Value laptop  Promotion on starting new school year  Promotion “ Value Laptop”

3. www.cms.com.vn Phòng TH & TT Target products  Products: CMS Sputnik Series  Expected volume: 15,500 PCs  Programs: + Vietnamese people use vietnamese Laptop”- CWE- Hochiminh city- July 2010 + “Together for a brighter future”- August 2010 + “Laptop for every home”- September 2010

4. www.cms.com.vn Phòng TH & TT “Vietnamese people use vietnamese Laptop”-VCE July 2010  Program + Name: “Vietnamese people use vietnamese Laptop” + Place: at VCE in HoChi Minh city & CMS’dealers in the south of Vietnam + Expected volume: 4,000 units + Product: CMS Sputnik Series + Target audience: Consumers + Content: Buy 01 CMS Laptop Series- Receive 01 Sony Ericsson J132

5. www.cms.com.vn Phòng TH & TT “Vietnamese people use vietnamese Laptop”-VCE July 2010 (2)  Marketing & PR activities  Pre launching program Advertising: magazine/ web/ forum/TV Leaflet delivery  Booming special big promotion Press release Posters, banners to be hung up at the dealer shops Promoter girls at VCE booth to introduce products/ program Hiphop band Estimated expense: 92,600 USD

6. www.cms.com.vn Phòng TH & TT “Together for a brighter future”- August 2010  Products:  Time: August 2010  Place: northern provinces, especially in Quang Ninh, Thai Nguyen, Thai Binh, Nghe An  Expected volume: 4,000 units  Contents: + Buy 01 CMS Laptop, receive 01 discount vouche valued 1,500,000 VND  Marketing activities: + Brochure delivery to customers, at colleges, schools + Decoration: leaflet, banner, standee, poster at dealer shops + Advertisement on TV (provinces)/ newspapers/web/ forums + Seminars at colleges + Sponsor schoolarships Estimated expense: 107,700 VND

7. www.cms.com.vn Phòng TH & TT “Laptop for every home”- September 2010  Products: CMS Sputnik Series  Time: Sep 1 st – Sep 30 th 2010  Place: Nationwide  Expected volume: 7500 units  Contents: + Buying 01CMS Laptop will get a high-end optical mouse  Marketing activities: + Leaflet/ brochure delivery before ad run date + Posters, banners to be hung up at the dealer shops + PR on e-newspapers (vnexpress, vietnamnet, sinhvien, hoahoctro + PR on newspapers: Giaoducthoidai, thanhnien, tuoitre, nguoi laodong, SG giaiphong + Ad on public transport: Bus, Estimated expense: 121,500 USD